Betting and Gambling Sector Controls Kenya’s Media Advertising Sector

By Rahab Mbiriti / July 11, 2019



Association Calls For Sustainable Dialogue on 35pc Gaming Tax

The betting and gambling sector control Kenya’s Advertising Sector, a new report has revealed.

The report dubbed Kenya Media Landscape Report 2019 revealed that in the year 2018, 22 percent of advertising spends in the Kenyan Media came from the betting and gambling sector.

This was a growth in advertising spends from 2017’s 20 percent spends in advertising.

This sector’s high spends is driven by increased competition which is manifested by a proliferation of new players into the local industry which is deemed to be very lucrative.

Betting and gambling advertising spends have grown tremendously over the last five years from a mere 0.3 percent in 2014 to a 22 percent share of the total advertising spends in 2018.

In 2018, out of the top spenders in advertising in the media, 3 of the top spenders were from the betting and gambling sector, with Tatua being the highest spender at 5.36 billion shillings, followed by Lotto at 4.59 billion shillings and Shabiki at 3.16 billion shillings.

Advertising Remains Key Source of Revenue for Kenyan Media

Meanwhile, the advertising expenditure remains the primary source of revenue for the Kenyan media.

The year 2017 marked the highest advertising spends over the last five years, which could have been attributed to campaign advertising by political parties.

In 2017, the total advertising spends came to a record of 108.0 billion shillings, a 26 percent growth from the previous year where the advertising spends stood at 85.8 billion shillings.

Radio is currently the most utilized medium for advertising mainly attributed to the large audience it attracts compared to TV and print.

As it currently stands, there are a record of 173 radio media brands in Kenya compared to only 68 TV media brands.

Read Also: Government Orders Safaricom, Airtel and Telkom To Withdraw Paybill Number For 27 Betting Firms



About Rahab Mbiriti

Rahab Mbiriti is an Experienced Research Specialist working for Sokodirectory with a passion for collecting data, breaking down data and analyzing it for easy consumption. Rahab also has a passion for writing Business and Economic oriented articles.

View other posts by Rahab Mbiriti


More Articles From This Author








Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE

ARCHIVES

2019
  • January 2019 (256)
  • February 2019 (216)
  • March 2019 (285)
  • April 2019 (254)
  • May 2019 (272)
  • June 2019 (251)
  • July 2019 (340)
  • August 2019 (293)
  • September 2019 (205)
  • 2018
  • January 2018 (291)
  • February 2018 (219)
  • March 2018 (278)
  • April 2018 (225)
  • May 2018 (238)
  • June 2018 (178)
  • July 2018 (257)
  • August 2018 (249)
  • September 2018 (256)
  • October 2018 (287)
  • November 2018 (284)
  • December 2018 (187)
  • 2017
  • January 2017 (183)
  • February 2017 (195)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (190)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (165)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (246)
  • June 2016 (183)
  • July 2016 (271)
  • August 2016 (249)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (109)
  • May 2015 (117)
  • June 2015 (121)
  • July 2015 (150)
  • August 2015 (157)
  • September 2015 (188)
  • October 2015 (170)
  • November 2015 (174)
  • December 2015 (208)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950