Jumia, the largest online retailer in Africa has closed down its operations in Tanzania, just 10 days after leaving Cameroon.
Jumia, in a statement on Thursday, said that it had shut its e-commerce business in Tanzania in a review of its portfolio.
“We have to focus our resources on our other markets. It is more important now than ever to put our focus and resources where they can bring the best value and help us thrive,” the company said in a statement.
Jumia says it will continue supporting vendors in Tanzania through its classifieds business platform.
Jumia Leaves Tanzania
Online retailer Jumia Technologies shut down its operations in Cameroon on the 18th of November 2019 and firing all its workforce in what the platform says “not suitable” for the African state.
“We came to the conclusion that our transactional portal as it is run today is not suitable to the current context in Cameroon,” said Jumia in a statement.