Kenya National Bureau of Statistics 2019 Economic Survey, MSEs contribute 33 percent to the Gross Domestic Product (GDP), employ over 30 percent of Kenya’s youthful population, and account for 83.6 percent of new jobs.
East Africa’s leading online jobs platform BrighterMonday Kenya has increased efforts to provide a solution addressing the recruitment challenges faced by Small and Micro Enterprises (SMEs) in the country. maua2005
The campaign, dubbed ‘Hire the BrighterMonday way’, seeks to solve the hiring needs of growing enterprises by introducing them to the right way of recruitment which is reliable, efficient, affordable, and easy to use.
The campaign seeks to help enterprises in SME sector to recruit skilled and professional personnel. SMEs play a major role in the country’s economy, significantly contributing to job creation but often, they grapple with sourcing the right talent, banking on gut feelings, word of mouth, and nepotism to recruit. However, there are inexpensive solutions that can help them advertise jobs, access a quality pool of candidates, as well as rapidly filter and shortlist applicants.
According to BrighterMonday Kenya Chief Executive Officer (CEO) Emmanuel Mutuma, leaders of growing businesses need to invest in robust hiring processes to attract the right talent by publishing their jobs out and wide. “Currently 85% of Kenyans are accessing the internet on their devices; advertising a role on our platform isn’t only affordable but efficient in getting top talent. As a hiring partner, we will help SMEs access digital tools that use AI to sieve and shortlist the best applicants and in turn, increase profitability,” he said.
Mutuma added that the firm signed a deal with the SME Founders Association in early April to assist the businesses to recruit effectively and benefit from customer support throughout the hiring process.
The sector has been identified as a major contributor to employment creation and income generation and is an important engine for employment creation and economic growth and acts as a key vehicle for poverty reduction and wealth creation. The sector plays a direct role in the realization of Kenya Vision 2030 and the Big 4 Agenda.
According to the Kenya National Bureau of Statistics 2019 Economic Survey, MSEs contribute 33 percent to the Gross Domestic Product (GDP), employ over 30 percent of Kenya’s youthful population, and account for 83.6 percent of new jobs.
Traditionally, MSEs have faced systemic challenges leading to a mortality rate of 75 percent within three years of inception due to difficulty of access to finance, access to market, lack of information, management skills, access to technology, infrastructure challenges, and unsupportive policies, among others. The covid-19 pandemic has seriously affected the MSE sector.
SMEs represent about 90% of businesses and more than half of employment opportunities worldwide. According to the Micro & Small Enterprises Authority Strategic Plan 2020-2024, there are over 10 million medium, enterprises, micro, and informal enterprises in the country.