Chilean Wine Frontera Launches the New ‘Frontera Frutal ‘Collection

Frontera, the world-renowned Chilean wine brand known for its approachable and expressive character, is officially turning up the color on Kenya’s social scene.

Today, the brand announces the launch of its highly anticipated Frutal Collection, a vibrant range of wines designed to be the heartbeat of every picnic, potluck, and park & chill moment.

Anchored by the tagline Sweet Vibes, the Frutal Collection is a bold addition to the traditional wine varieties. It features a spectrum of sweet, fruit-forward profiles that are as visually stunning in a glass as they are easy to drink.

Whether served chilled on its own, poured over ice, or used as the base for a flamboyant Sunday Sangria, this collection is crafted for the new generation of wine enthusiasts who value versatility and fun over formality.

“With the Frutal Collection, we aren’t just launching a wine; we’re bottling a mood,” says Meera Karia, Director Business Development, at Viva Global. “We know our audience, they are the hosts of the legendary potlucks, the architects of the perfect sunset picnic, and the creators of the DIY cocktail trends we see online. We wanted to give them a wine that matches their energy: colorful, sweet, and undeniably social.”

The Frontera Frutal Collection addresses a growing trend among Kenyans aged 21–35: the shift toward casual, at-home and outdoor hosting. The collection’s versatility makes it the ultimate guest gift or hosting essential:

• The Picnic Essential: Light, refreshing, and best enjoyed under the sun. ● The Mixologist’s Canvas: Designed specifically to pair with fresh fruit, herbs, and splashes of soda for effortless DIY cocktails.
• The Potluck Hero: A crowd-pleasing sweetness that complements everything from spicy wings to artisanal fruit platters.

To celebrate the launch, Viva Global hosted influencers and other guests at an immersive Sweet Vibes Garden Soirée. The event brought together Nairobi’s leading lifestyle influencers and tastemakers for a sensory journey through color and flavor. Guests experienced live Sangria Stations, fun picnic lounges, and interactive product discovery zones that brought the Frontera Frutal Collection to life.

The Frontera Frutal Collection is rolling out now at leading retailers such as Chandarana Foodplus,  Naivas supermarkets, leading wines & spirits shops, and popular e-commerce platforms across Kenya.

For more information, follow the vibe on Instagram at @viva-global @fronterawines and join the conversation using #FronteraWines.

About Frontera

Frontera is one of the most recognized wine brands globally and available in Kenya for over 20 years, offering a wide variety of expressive wines that capture the essence of Chile. Known for its quality and approachability, Frontera continues to innovate, ensuring that there is a perfect bottle for every occasion, from high-profile celebrations to casual moments with friends.

Frontera Frutal is a vibrant and accessible range of fruit flavored wines crafted by Viña Concha y Toro in Chile, designed to appeal to a new generation of consumers seeking easy-drinking, fun, and sociable beverage options. With a moderate alcohol content of 8% ABV, the range sits perfectly between traditional wine and ready-to-drink alternatives, making it ideal for casual occasions.

Positioned as a refreshing and versatile wine, Frontera Frutal is best enjoyed well-chilled, served over ice, or used as a base for simple cocktails—aligning with evolving consumption trends that favor convenience, flavor, and experience over formality.

In Kenya, the brand is imported and distributed by Viva Global Ltd, ensuring strong availability across both on-trade and off-trade channels while maintaining an affordable price point.

The range consists of three vibrant variants, each crafted to deliver a distinct fruity profile:

• Frontera Tropical – A refreshing white wine bursting with mango and passion fruit flavors, delivering a bright, exotic taste.
• Frontera Summer Red – A smooth and juicy red wine with playful notes of apple and orange, offering a lighter, fruit-forward red experience.
• Frontera Pink Paradise – A lively rosé with strawberry and orange notes, perfectly suited for social, daytime, and celebratory moments.

Overall, Frontera Frutal positions itself as a lifestyle-driven, approachable wine brand that lowers the barriers to wine consumption, making it especially appealing to younger consumers, new wine drinkers, and those seeking a more relaxed and flavorful alternative to traditional wine occasions.

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