Technology

How Tecno Phantom’s AI Cameras Are Winning the African Market

BY Steve Biko Wafula · November 27, 2023 11:11 am

Tecno Phantom is a Chinese smartphone brand that has been making waves in the African market with its innovative and affordable devices.

One of the key features that sets Tecno Phantom apart from its competitors is its use of artificial intelligence (AI) in its camera processing, especially in its foldable models, the Phantom V Flip and the Phantom V Fold.

The Phantom V Flip and the Phantom V Fold are among the few foldable smartphones available in the market, and they offer a unique experience for users who want to enjoy a larger screen size and a more immersive viewing experience. However, what makes these devices stand out, even more, is their camera performance, which is enhanced by AI algorithms.

The Phantom V Flip has a dual selfie camera that pops out from the top of the device when unfolded, consisting of a 48-megapixel wide-angle lens and an 8-megapixel ultra-wide-angle lens. The Phantom V Fold has a triple rear camera setup that includes a 64-megapixel wide-angle lens, a 13-megapixel ultra-wide-angle lens, and a 2-megapixel depth sensor. Both devices also have a 32-megapixel front-facing camera that is hidden under the display when folded.

The AI capabilities of these cameras are impressive, as they can automatically detect the scene, adjust the exposure, white balance, and color, and apply various effects and filters to enhance the image quality.

The AI can also recognize faces, smiles, gestures, and poses, and optimize the focus, lighting, and beautification accordingly. Moreover, the AI can create realistic bokeh effects, blur the background, and highlight the subject, especially in portrait mode.

The AI cameras of the Phantom V Flip and the Phantom V Fold are not only good for taking photos but also for recording videos. The devices support 4K video recording at 30 or 60 frames per second, and 1080p video recording at 30 frames per second. The AI can stabilize the video, reduce noise, and improve the clarity and color. The AI can also enable features such as slow motion, time-lapse, and hyper-lapse, as well as edit videos with transitions, music, and stickers.

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The AI cameras of the Phantom V Flip and the Phantom V Fold are not only powered by the hardware but also by the software. The devices run on Android 13, with Tecno’s custom user interface, HIOS 13.5 offers a smooth and intuitive user experience, with various features and functions that complement the AI cameras. For example, the HIOS 7.6 has a dedicated camera app that has a simple and easy-to-use interface, with different modes and settings that can be accessed with a swipe or a tap. The HIOS 7.6 also has a gallery app that can organize photos and videos by albums, dates, locations, and tags, and also offer suggestions for editing and sharing.

The AI cameras of the Phantom V Flip and the Phantom V Fold are not only appealing to the users but also to the market. According to the latest statistics, Tecno Phantom is the leading smartphone brand in Africa, with a market share of 43 percent in the fourth quarter of 20211. Tecno Phantom has also been praised by critics and reviewers for its innovative and affordable devices, especially the Phantom V Flip and the Phantom V Fold, which have been described as the “smartphones with a pop-out portrait lens”2 and the “ghost, out of its shell”3, respectively.

The AI cameras of the Phantom V Flip and the Phantom V Fold are not only a result of Tecno Phantom’s technological prowess but also of its strategic vision. Tecno Phantom has recognized the potential and the demand of the African market, which is the world’s fastest-growing mobile phone market, with a mobile penetration rate of 80 percent in 20214. Tecno Phantom has also understood the preferences and the needs of African consumers, who value quality, performance, and affordability, as well as features and services that are tailored to their local context, such as mobile money and built-in apps5.

The AI cameras of the Phantom V Flip and the Phantom V Fold are not only a feature but also a factor that contributes to Tecno Phantom’s success and growth in the African market. By using AI to enhance its camera processing, Tecno Phantom has been able to offer devices that can capture and create stunning images and videos, and also provide a unique and enjoyable user experience. By doing so, Tecno Phantom has been able to differentiate itself from its competitors, and also satisfy and delight its customers.

About Steve Biko Wafula

Steve Biko is the CEO OF Soko Directory and the founder of Hidalgo Group of Companies. Steve is currently developing his career in law, finance, entrepreneurship and digital consultancy; and has been implementing consultancy assignments for client organizations comprising of trainings besides capacity building in entrepreneurial matters. He can be reached on: +254 20 510 1124 or Email: info@sokodirectory.com

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