Did you Know that You Can Make Money on Social Media?

Social media is the talk of the day for most people in the current day. This is where a number of individuals earn their daily bread from and it has turned out to be an office in its own way.  But again there is still a lot of potential in social media that is yet to be exploited as well as it should be and this is because people have not been enlightened on the opportunities that are available when working with social media.

There are more money-making opportunities on social media than you might realize. One should also bear in mind that making money on social media is not as easy as it may sound. If one has an entrepreneurial spirit and is willing to work hard, test and experiment, their chances to succeed will be far greater than the chances of those who just want to “give it a try” to see what happens.

Here are ways in which you can make money on social media.

Create and promote your own information products

If you already have a blog, and you’ve demonstrated your expertise on a specific subject over a period of time, there may be an opportunity to create an ebook, audio program or video course and sell it to your audience. Social media is the perfect place to promote such a product.

As with anything, quality is key to creating something people not only want to read, but will pay to read. If you take extra care in creating great information, designing and promoting it well, you will definitely see more sales.

Read: Nairobi to Host First Social Media Week in September

Promote products and services

There are many opportunities for you to share sponsored posts that promote the products and services of other businesses. This is a very direct way of earning money from social media.

But, if you don’t have a sizable following, this may not be much of an opportunity. You also have to beware of over-promoting products for want of money, because if your followers see that you’re constantly tweeting about one product or another, not only will they not click on the links, they will also un-follow you.

It’s important to mix things up. It’s wise to take the time to craft a proper social media posting schedule, to make sure you’re adding value to your followers while promoting products. Calls to action should definitely be a part of your social media strategy, but every post can’t be a call to action.

Promote your coaching or consulting services

Social media is a great place to generate leads for your consulting business. Whether you’re a guitar teacher or a life coach, if you have demonstrated expertise in a specific area, you can create more interest for your services by connecting with your target customer on social media.

Coaching sessions can be conducted over Skype, so this is definitely an opportunity to make money without leaving home. Consulting can be lucrative, so remember not to undercut yourself — charge a fair price for your time and effort.

This strategy can also work in unison with selling information products, as those who seek your advice are more likely to be interested in the e-books and courses you’ve created.