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Entrepreneur's Corner

Time, Wealth, And The Sequence We Forget

BY Steve Biko Wafula · September 9, 2025 11:09 am

Entrepreneurship and investing are often spoken of in the same breath, as if they are interchangeable paths to financial freedom. But they’re not the same game, and treating them as such has left many people confused, stuck, and disappointed.

Entrepreneurship is fundamentally a strategy for using your time to create wealth. You start with very little—an idea, a skill, maybe a laptop and Wi-Fi—and you put in long, grueling hours. You work harder than most people will ever understand, because what you’re really doing is turning time into an asset that produces value in the market.

When you’re an entrepreneur, every hour you spend isn’t about the wage you earn; it’s about the system you’re building. You’re laying bricks toward something that, if done well, will pay you beyond your personal labor. It’s leverage in its purest form: one person creating something that can eventually serve thousands or even millions.

Investing, on the other hand, is a strategy for using wealth to buy back time. It’s what happens after you’ve accumulated capital. You put your money into assets—businesses, stocks, real estate, or even someone else’s startup—so that your wealth begins to work for you. The hours of your life are no longer tied to income because your money is out there multiplying on your behalf.

This distinction matters because too many people jump to the wrong strategy at the wrong stage. They try to play the investor’s game without first building the entrepreneur’s foundation. They study charts, percentages, and stock tickers while their bank balance barely allows them to survive the month.

Read Also: Deserting the Homeland: How Somalia’s Wealth Is Sailing Into Foreign Havens

The truth is, if you don’t yet have wealth, you shouldn’t be obsessing over investing. You should be obsessing over entrepreneurship. You should be learning how to create value, solve problems, and build cash flow. Because until you have wealth, there’s nothing meaningful to invest.

Think about it: a 10% return on $1,000 is $100. But a business idea, executed well, could turn that same $1,000 into $10,000—or even $100,000—over time. The compounding effect of entrepreneurship in the early stages of your life is far more powerful than the compounding of investments on small amounts of capital.

This doesn’t mean investing is unimportant. It means investing is a second-stage game. It’s what you do once you’ve accumulated enough wealth to make percentage returns meaningful. When your capital is large, then even a modest return can fund your lifestyle, free up your calendar, and protect your family.

Entrepreneurship is messy. It requires sacrifice, sleepless nights, and failure after failure. It demands a level of resilience that not everyone can stomach. But for those who have no wealth to begin with, it’s the only game worth playing.

Investing is cleaner. It rewards patience, discipline, and risk management. It doesn’t require you to sell, market, or hustle in the same way. But it only works if you already have a base of wealth to invest. Otherwise, you’re just rearranging pennies and calling it strategy.

The greatest financial mistake most people make is confusing which stage they’re in. They spend their twenties and thirties obsessed with investing apps, crypto charts, or stock-picking blogs, when in reality, they should be obsessed with building businesses, expanding networks, and learning how to generate cash flow.

Then, by the time they hit their forties and fifties, they realize they never built a strong wealth foundation to actually invest. They wasted their best years chasing percentage points instead of building something scalable.

On the flip side, some entrepreneurs never graduate to investing. They stay stuck in hustle mode forever, constantly building but never securing their gains. They end up wealthy on paper but time-poor in reality, never making the shift to let their money buy back their freedom.

The wisest path is sequential: first, master entrepreneurship to create wealth. Then, master investing to protect and multiply that wealth. One without the other leaves you exposed. Entrepreneurship without investing burns you out. Investing without entrepreneurship leaves you broke.

We need to start teaching this sequence clearly. Schools rarely do. Society doesn’t. Instead, we get bombarded with “start investing early” slogans without the nuance. Yes, investing early is great—if you have enough wealth to make it matter. But if you don’t, your energy is better spent learning to create.

The hard truth is that entrepreneurship is not optional for those who start with nothing. It’s the bridge between time and wealth. You can’t skip that bridge by dabbling in investments with pocket change.

And investing is not optional for those who want freedom. You can’t hustle forever. At some point, your money needs to work harder than you do.

So, ask yourself honestly: where am I in this cycle? Am I in the stage of using time to create wealth, or am I in the stage of using wealth to buy back time? Knowing the difference could save you decades of wasted effort.

Entrepreneurship and investing are not rivals. They are stages of the same journey. The real mistake is trying to live in the wrong stage at the wrong time.

Read Also: The Three Pillars Of A Secure Future: How To Protect Your Life, Health, And Wealth

Steve Biko is the CEO OF Soko Directory and the founder of Hidalgo Group of Companies. Steve is currently developing his career in law, finance, entrepreneurship and digital consultancy; and has been implementing consultancy assignments for client organizations comprising of trainings besides capacity building in entrepreneurial matters.He can be reached on: +254 20 510 1124 or Email: info@sokodirectory.com

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