Ajua acquires Rate My Service, Solidifying Leadership In African Customer Experience Market

Ajua, Africa’s leading Customer Experience (CX) platform, today announced the strategic acquisition of Rate My Service (RMS), a pioneering Kenyan Customer and Employee Experience platform.

This acquisition significantly deepens Ajua’s expertise, reinforcing its local relevance, and accelerates its ambitious vision to become the largest and most comprehensive Experience Management platform across Africa.

The acquisition of Rate My Service marks a pivotal moment, effectively combining two of Africa’s prominent CX platforms to expand reach and enhance capabilities across the continent. By integrating RMS’s innovative feedback solutions and local market understanding, Ajua is poised to deliver even more impactful and tailored CX strategies to businesses.

“This acquisition is a game-changer for the African CX landscape,” said Nyasha Mutsekwa, Ajua CEO. “Bringing RMS into the Ajua family not only deepens our local expertise but also significantly expands our collective reach. It’s a powerful step towards realizing our goal of building the biggest and most robust CX platform in Africa, empowering businesses to truly understand and serve their customers with unparalleled precision.”

Ajua is already recognized for its extensive coverage across Africa and the Caribbean, offering a comprehensive suite of CX solutions that enable businesses to gather, analyze, and act on customer feedback. Built on Amazon Web Services (AWS), Ajua and RMS provide unparalleled scalability, security, and reliability. Furthermore, Ajua and RMS boast direct integration with Google and Meta (including WhatsApp), offering seamless and accessible customer interaction channels.

The addition of Rate My Service’s specialized solutions further strengthens Ajua’s ability to provide a holistic and highly localized CX offering, catering to the diverse needs of businesses across various sectors. This strategic move underscores Ajua’s commitment to driving innovation and setting the standard for customer-centric growth in the African market.

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