Mobile apps for your business

Gone are the days when you had to walk door to door and advertise your new business. The norm was getting rained on, meeting hostile people and being exhausted from walking all day. Today all that has changed, thanks to the internet life is now easy and cheaper somehow.

Having a website for your business should not be the end of the road, you have to push more so as to gain as much traffic as you need to build a strong foundation for your empire. Have you given thought to mobile apps? Social life on the internet is more than just sharing hundreds of selfies and funny cat videos with the world.

According to research done, internet penetration in Kenya is one of the highest in Africa at 58%. Internet users stand at 26.1 million, making Kenya the 21st most connected population in the world.

Running your business online not only eases the pressure of dealing with a brick and mortar office but also cuts down on costs such as equipment purchase and bills. Online business models allow you to work from anywhere. As an entrepreneur, you need to familiarize yourself with several mobile apps for business that can boost the presence of your business online.

With the level of smartphone usage in the country growing day by day, it is high time these mobile apps for business make your work easier:

Instagram– Share pictures and short video clips regarding what your business is up to and what your targeted customers can expect from your brand. Social networking apps like Instagram help you get associated with your customers in interactive and excellent ways, without limiting your reach since you can break borders and interact globally.

Evernote –This app enables companies and entrepreneurs to write down noteworthy items. It acts like an interactive notebook. It makes life manageable for clients and helping them gather and track pertinent items. Users can synchronize all their data in a single place, accessing it on platforms as varied as mobile devices, desktops and tablets. With Evernote, users can save their favorite pages, perform better research, work with colleagues and friends, and plan trips effectively.

Google+ -This is one of the most important and common networking apps, where you can directly share news about all your business activities, which your customers would be interested in knowing. It is very important to reach out to your customers and communicate with them on what they need to know. It also helps you track how many people are active in your circle and how good your business’s account is doing on social platforms.

Facebook – Can be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with highly targeted clients.

Twitter-If you have a small business, you need to be on Twitter. People go to twitter to share what they know and learn in return. Twitter users are hungry for new ideas, opportunities, information, services and products. If your business is not part of this exchange, you’re missing an huge opportunity to grow and improve your business.

LinkedIn – Helps to build and nurture your professional network and stay up to date with the latest business and industry news. Additionally it comes in handy when recruiting staff since people post their professional qualifications and skills there, you can easily browse the site and find people with the qualifications you need.