The EastAfrican: The Soul Of The Region On Matters That Matter

Reading is something that is acquired. Many think Kenyans don’t read but that’s quite the opposite. Reading for me is the celestial version of travelling. Reading gives me a kaleidoscope perspective on issues that affect the region that I am in or that I am interested in.

Books are expensive and with technology catching up and making books irrelevant, one thing technology can’t afford to eliminate is that feeling of the book or newspaper when you reading it and connecting with the writers and the issues being discussed.

As an entrepreneur, the one authoritative newspaper that I never fail to buy is the EastAfrican. This paper is the enchantment of my entrepreneurial soul.

I love The EastAfrican for several reasons. One of the most key reasons is that the publication of the articles are well written and we’ll researched. Research is the holy grail of any business or political interest as it clearly portrays the true perspective of issues that affect a nation and it’s people. For me, the research is key as it helps me clearly understand why particular issues are happening for example.

Business decisions are made based of key factors, The EastAfrican does its research very well to articulate on these issues and educate it’s readers. Business reporting is one great challenge for many. The EastAfrican does it very well. As an entrepreneur, am able to clearly understand the dynamics of the East African region and how various business that I track are panning out courtesy of The EastAfrican.

The second aspect why I love The EastAfrican is because their reporting is balance, non biased and factual. This makes it the only newspaper that is well read and respected across the region. Publications that are backed with research focus on harnessing data that has been researched on to be able to articulate issues and The EastAfrican is very good at this. If one is keen on reading on issues affecting Burundi for example, from a regional perspective, The EastAfrican will be the best publication to read. It’s one newspaper that puts the soul of the region at the centre of its own credence and existence.

Thirdly, The EastAfrican has gone digital in a very simple and systematic way, meaning I can easily access it on my ipad. Meaning I can easily have a library of past issues for reference purposes and be able to track the development of certain issues across the region.

We love to talk, to opine, to be seen as if we know it all. Opinion on matters East African are very complicated depending on what side of the region you are from. The fourth reason why I love the soul of the EA matters, is because it’s opinion features are well balanced, well articulated and well written. No bias, no personal innuendos and no personal malice.

My favourite aspect of the EastAfrican is the outlook aspect that looks at African affairs, economics, trade, security and environment. These are issues that are close to my heart and for any citizen of the region who is concerned about the future of the region. No other publication covers such a diverse aspect of issues with the independent and indepth analysis for fairness and accuracy.

These five reasons make me an ardent fan of he EastAfrican and tell why I buy it weekly without fail. Here’s to hoping that one day I will have the opportunity to write for them.