Uasin Gishu County: The home of Champions

Uasin Gishu is located in mid-west of Rift valley and is the home to Eldoret, the fifth largest town in Kenya.Eldoret is home to renowned world champions and world record and breakers in athletics.Eldoret is also rated as the second best rowing town in Kenya.

Over the years, Uasin Gishu County has demonstrated its prowess in sports globally, especially in athletics. Some of the most celebrated sports people, who have put the country on the map, come from this county. The victories from this county have exposed Kenya as a top sporting nation hence creating opportunities for the country as a great tourist attraction. Earnings from athletics championships have contributed to notable investments in commercial buildings and residential houses in Eldoret town and other urban areas of Uasin Gishu County. Sportsmen from this county have also invested their running dollars in extensive farming projects.

The county has witnessed major investments training camps for both local and international athletes due to its geographical location and climate which is ideal for training.

However, this sector faces many challenges including lack of designated training facilities, equipment, exposure and organistaion.The existing sporting facilities including Kipchoge Keino stadium are in a deplorable state, with some already encroached on by individuals. It is also notable that plans to construct a new stadium have since stalled. Due to this, athletes mainly train on roadsides which expose them to injuries.

According to Vision 2030, sports are important in the development of the youthful population in the country. The sports sector is also important towards the realization of national economic growth.

Investors should take advantage of the geographical location and climate of Uasin Gishu County which is ideal for endurance training for sportsmen, opportunities exist for investment in training camps for most sports. They should also capitalize on fame of world renowned athletics record holders and breakers who call Uasin Gishu County home, and advertising agencies could market local and international brands.

Development of county Sports Development strategy will essentially create pathways for people to progress in sports from learning the foundations, performance, participation and excellence.Patnering with the private sector could also encourage the youth to participate in sports and initiating participation in other cultural activities which are beneficial.

There should be a collaboration with existing sports science and sports medical services facilities which can serve elite athletes and coaches and cater for the needs of athletes undergoing sports training program in the county’s training facilities.

Kenya enjoys a good reputation in sports. This potential is yet to be fully exploited and provides a good foundation for promotion of various types of sports tourism.