Twaweza, Safaricom’s new digital lifestyle enabler Brand Identity

Safaricom Limited (NSE; SCOM), Kenya’s largest company is re-positioning its brand from a telecommunications brand to a digital lifestyle enabler  dubbed Twaweza changing from ‘The Better Option’ that has been in place in the last 17 years.

The new brand seeks to connect Kenyans to each other and also connect them to knowledge and information in a bid to democratize technology to bring out the best of their trademark resourcefulness, creativity and enterprising spirit.

Safaricom CEO Bob Collymore said that the company is now focused on building a more human network that leverages the strength of individual talent and the overall power of community.

“We are calling the spirit, Twaweza, and simply it means that we believe when we come together, great things happen,” said Collymore.

#Twaweza is the spirit to help each other achieve beyond their imagination & spark their lives to be phenomenal. What’s your #Twaweza story? pic.twitter.com/ZEiE0QcZNy

— Safaricom Limited (@SafaricomLtd) June 18, 2017

The Safaricom network currently covers over 70 percent of the country and has over 28 million subscribers providing over 200,000 touch points for its customers and offering over 100 different products under its portfolio.

Listed on the Nairobi Securities Exchange and with annual revenues in excess of 200 Billion shillings, Safaricom invested 38 billion shillings in building its network last year, providing over 80 percent of Kenya’s population with 4G, 3G and 2G coverage.

The firm has harnessed its proprietary fibre infrastructure to build a dedicated enterprise business, providing managed IT services to clients in the East African region, as well as to deliver fibre to homes country-wide.

At the core of the Twaweza slogan is the collaborative and transformative growth the telecommunications company has on its customers.