Naivas Ventures into E-Commerce with digital payment platform

Naivas has unveiled a KSh 180 million Digital Retail Strategy plan with its payment network ‘Naivas Pay’ part of setting the building blocks for the e-commerce platform that is set to go to market in November.

The platform includes PDQ point of sale machine and Naivas internal retail software will accept cash, debit and credit cards, and mobile money.

Naivas chief commercial officer Willy Kimani said they have Naivas food market which is a brand that is able to fit in the high-end malls.

“We believe going digital is neither a project nor a phase of our strategy but rather a mindset in what we do every day for our customers. We are proud to pioneer this service that will allow gain more control in how we receive payments”, said Kimani.

“Naivas has been at the forefront of technology adoption, which is why we are happy to deploy M-PESA 1Tap. We believe it will greatly improve our customer experience by increasing the speed, accuracy and privacy when paying by M-PESA at our outlets,” said Simon Mukuha, Managing Director, Naivas during Safaricom’s announcement of the availability of M-PESA 1Tap in Nairobi, Mombasa, Kisumu, Eldoret and Nyeri.