All Set For Safaricom Final Edition of Blaze in Nairobi

Safaricom hosts its final edition of this year’s Blaze ‘Be Your Own Boss’ (BYOB) youth summit to be held on Saturday at Uhuru Gardens, Nairobi.

A key highlight of the forum will be the national auditions for the BLAZE BYOB show, the highly successful reality show that features young entrepreneurs. Auditions will take place on Friday, a day before the summit, at University of Nairobi main campus.

“The first season of BLAZE which kicked off last year was fantastic. We are even happier to see the increased number of Blazers who have benefited from the mentorship summits and boot camps. It’s been a great learning experience and we look forward to the new and exciting twist of Season 2 of the TV show,” said Sylvia Mulinge, Director Consumer Business, Safaricom.

Over 36,000 young people have so far attended the preceding creation camp and summits which took place in Eldoret, Meru, Nakuru, Machakos and Mombasa. Nairobi will host the last summit in this year’s series.

BLAZE is a sub-brand of Safaricom and is the first platform of its kind in the East and Central African market to be co-created with the youth, for the youth.

The platform empowers youth using mobile phones and targets the fast-growing18-26 year demographic group.

It offers access to custom made tariffs and product offerings that leverage Safaricom’s extensive mobile network.