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Africa Sokoni: The New Face of Online Shopping in Kenya

BY Soko Directory Team · January 23, 2018 11:01 am

Online shopping has turned out to be the norm of the day across the world. Not too many years ago most people shopped in their local stores complete with parking and weather problems, long lines, and wobbly shopping carts.

Even when online shopping was available, people felt uncomfortable using their credit cards and giving their personal information to cyber-shops. That has all changed.

Throughout the world online buying has grown exponentially. Consumers may still be concerned about the security of online shopping, but more and more of them are prepared to buy on the web.

Faster delivery, easier return policies among other things have also increased the desirability of online buying.

The online retail brigade presents a new challenge for traditional retailers in Kenya, including supermarkets and electronic shops.

While supermarkets are donning brave faces, online retailers are making inroads, especially among the younger tech-savvy population who are bold enough to embrace technology and buy online.

Online shops are not just convenient since you can buy on your smartphone at home or while stuck on traffic on the PC at the office.

Given that they have no shops and middlemen meaning lower overheads, they often can afford to knock off bigger percentages in discounts to entice buyers. That’s where the battle lies, especially in electronics, clothing and household commodities.

Africa Sokoni ventured into the Kenyan market. It came in vibrant, ambitious and practical to the world of e-commerce.

The platform brings African customers and retailers together online in a swift, hassle-free, flexible and credible shopping experience; without the restriction of distance and customers leaving the comfort zones of their homes, offices, and farms.

The marketplace’s main focus is to put the power back into the hands of the African consumer. Africa Sokoni is achieving this by leveraging the power of the internet and through the introduction of relevant and scalable technology solutions.

Furthermore, the platform is solving the structural gap problems between demand and supply in African markets where customers have to travel from a sector of the market with an excess demand to another sector with excess supply.

With a range of products from Furniture, home appliances sports and fitness equipment, fashion and even sports and fitness equipment, one is only required to place an order and the delivery is done on the same day at your doorstep.

This in a way has saved many people the task of going all the way to a shop to buy the same thing thus time and energy being wasted.

At Africa Sokoni, the market is one and accessible wherever the customer is.

Notable amongst what Africa Sokoni is bringing to the Kenyan market is free warehouse services to vendors and a seamless procedure to getting access to your online store.

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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