Coca-Cola to Recycle 100pc of its Packaging Globally by 2030

The Coca-Cola Company is reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100 per cent of its packaging by 2030.

“The world has a packaging problem – and, like all companies, we have a responsibility to help solve it,” said James Quincey, President and CEO of The Coca-Cola Company. “Through our World Without Waste vision, we are investing in our planet and our packaging to help make this problem a thing of the past.”

In Kenya, the company is part of very productive discussions with the Ministry of Environment and Natural Resources, under the Kenya Association of Manufacturers PET Sub-Sector group who bring extensive experience across the value chain.

Kelvin Balogun, President of Coca-Cola Southern and East Africa said “The company has already taken great strides in reducing, reusing and recycling our packaging. We have worked closely with our bottling partners, local and national authorities, and recycling partners to improve the collection and local recycling rate of our cans, plastics and glass bottles.”

The new global plan comes at a time when Kenya through the Ministry of Environment and Natural Resources, the National Environment Management Authority and the Kenya Association of Manufacturers PET Sub-Sector group, announced that they will be working together to develop and implement a Polyethylene Terephthalate (PET) take back scheme to enhance environmental awareness on management of plastic packaging from this year.

The proposed takeback scheme seeks to involve all actors in the PET/ Plastics value chain.

In addition, this model structure will play an active role in growing the economy by creating new jobs and employment opportunities in recycling, as well as new businesses especially Micro, Small and Medium Enterprises (MSMEs) that will become a central part of the recycling model.

Ever wondered what happens to your plastic bottle when you put it in a recycle bin? pic.twitter.com/HbFEpz43Xq

— Coca-Cola GB (@CocaCola_GB) January 20, 2018