Kenyan Millennials Travel To Trigger their Wanderlust

Travel for Kenya millennials has been found to be something mostly not premeditated or is decided at the spur-of-the-moment.

According to a report by Saffir Africa dubbed ‘How Kenyan Millenials Travel,’ the reason for travel for most Kenya millennials is to trigger their wanderlust where the main messaging was said to focus on spontaneity, adventure, and fun.

The report described Kenyan millennials to be individuals with distinct traits that differentiate them from other generations. They are connected netizens, well educated, less conservative, tech-savvy and highly reliant on the mobile phone.

To them, experiences matter more than material things, hence they would rather travel the world than buy property. They have a strong sense of value and affiliation, are purposeful buyers who are also budget conscious.

As travelers, millennials are adventure seekers who are also social media overshares. They view travel as a necessity, not a luxury while seeking out immersive travel experiences. They value speedy access to information from mobile sources to find, plan and book travel experiences online.

They will be reaching the peak of their careers and earnings potential in the next decade. By 2025, it is estimated they will make up about sixty percent of the global workforce. Consequently, they are the next big drivers of the travel industry.

According to the study by Saffir Africa, millennials are mostly impulsive travelers.

More than half of Kenyan millennials travels are said not to be premeditated, while nearly a third take planned breaks.

The report further disclosed that Less than a fifth of Kenya millennials like to travel alone while the rest prefer to travel with others. From the findings, an overwhelming majority travel in groups with up to ten others. Smaller groups, on the other hand, are not favored, neither are groups bigger than ten people.

Travel is a social venture for millennials and they are best interested in joining small groups of other people with similar interests. They want to engage with others, mingle, share and socialize when traveling.

Every trip starts with a dreamy moment. Dreaming about destinations, hotels, flights and more.

As they move through the dreaming phase, millennials reach out to search, social media, video and blogs in order to shape opinions about destinations and brands.

The report stated that social media was king followed by search with only six percent of millennials use offline resources to shape their travel dreams.

The millennial is a digital savvy traveler who values a good combination of good experience and affordable price in a group, so as to take advantage of pre-negotiated rates for the collective.

The report concluded that Kenyan millennials are prone to peer influence, therefore, destinations looking to capture their interest need to employ strategies that elicit a fear-of-missing-out (FOMO), while arresting their imagination enough to get them to share their own experiential story on social media channels.