How the Convenience and Price Bargain Deals is Pushing E-Commerce to the Next Level, Case Study of Africa Sokoni

By Vera Shawiza / April 16, 2018



Africa Sokoni: The New Face of Online Shopping in Kenya

The invention of the online marketplaces came as a relief to many people in Kenya and around the world. As a result of changing consumer habits, a number of online marketplaces have mushroomed in Kenya with some selling brand new products while others deal with second-hand items.

We live in a deal-hungry society, where everyone’s looking to get the best brands and larger quantities for the least amount of money.

There are a number of reasons why Kenyans prefer the use of online marketplaces as compared to retail shopping which includes affordability, flexibility, convenience, time management and a variety of brands to choose from on a given product

With so many online marketplaces, however, it is sometimes very difficult to identify a genuine online marketplace that offers quality products. Some people have been conned through online marketplaces. This is why market research is required before deciding on placing a given order on an item.

It is always advisable, before ordering something via an online platform, to find out whether you are dealing with a company or just a website. Go for online platforms that are companies or attached to companies.

With the coming of many online shopping platforms, the competition went up. Every platform comes up with their unique way of ensuring that will attract more customers. Before an individual settle on a product, they have done a lot of comparisons from different platforms offering the same.

Online retailers are expected to benefit from reduced delivery time as almost immediate product access improves their position versus stationary retailers, and makes the greater choice, higher convenience and often lower prices of online shopping even more appealing.

We’ve all been there. You’ve found that perfectly flattering garment in your favorite store. You run your fingers across the fabric, hold it up to your frame. Then comes the moment of truth. You slowly reach for the price tag and twist it around to see the price. This is the point when you are left speechless and you imagine how you could get it at a more affordable price.

Africa Sokoni came in handy for Kenyans with their faster delivery services, easier return policies among other things that cater to the needs of online customers.

Africa Sokoni ventured into the Kenyan market and came in vibrant, ambitious and practical to the world of e-commerce.

The platform brings African customers and retailers together online in a swift, hassle-free, flexible and credible shopping experience; without the restriction of distance and customers leaving the comfort zones.

With a range of products from Furniture, home appliances sports and fitness equipment, fashion and even sports and fitness equipment, one is only required to place an order and the delivery is done on the same day at your doorstep

Imagine ordering a new pair of shoes or groceries for dinner in the morning and receiving the goods when you return home from work.

Africa Sokoni’s same-day delivery, orders are delivered within a few hours after purchasing them, or in a chosen time window on the same day. Same-day delivery is a game changer because it combines the immediate product availability of retail with the convenience of ordering from home.

Africa Sokoni is already live even as the Kenyan online shopping experience continues to be more competitive, more solution based and efficient.



About Vera Shawiza

Vera Shawiza is Soko Directory’s in-house journalist. Her zealous nature ensures that sufficient and relevant content is generated for the Soko Directory website and sourcing information from clients is easy as smooth sailing.Vera can be reached at: (020) 528 0222 or Email: [email protected]

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