Juliani unveils Juliani Hela a Loyalty Currency for His Album Launch

Kenyan popular gospel singer Juliani on April 18 launched Juliani Hela, to help fans get access to his events, buy albums, t-shirts and other Juliani accessories as well as attend his slated album launch later this week.

The currency is earned when customers purchase an event ticket, a T-shirt, or an album. One can also buy Juliani Hela directly then redeem them at select stores for goods. The artist aims to work with a number of stores in future to accept his initiative the way Safaricom’s Bonga Points are accepted at partner retailers such as Kenya Airways among others.

“You need Juliani Hela (JHela) to make purchases on juliani.co.ke. Think of Juliani Hela as a currency that can only be used here. One Juliani Hela is valued at 100 shillings, you can buy them at highly subsidized early bird fan pack rates,” he said.

To buy Hela, you must sign up for an account on juliani.co.ke. Then get the number of Juliani Hela you want then use JHela to redeem for your tickets to the shows. As a loyalty coin, Juliani Hela is not based on any cryptocurrency but is just a database of his loyal fans who want in on his most epic music journey and album launch.

Set to begin on April 18 to 21st at The Elephant 3, Kanjata Road, Off James Gichuru Rd, tickets to the Juliani Album launch are retailing at 2000 shillings at the gate and 1500 shillings for Juliani Hela customers. That means JHela customers will save up more than 500 shillings on their tickets and purchases of other accessories.

Juliani’s series of events is targeting poets and musicians and everyone who has ever yearned for a live performance of Pulpit Kwa Street.

On April 19 revellers joined him with his Pulpit Kwa Street relaunch. This is Juliani’s second album and was released in 2011. The artist is also set to relaunch Exponential Potential Later on April 20. On the last day of his event, he will present the Masterpiece Listening Party as an appreciation of the past and a look into the future followed by an ecstatic performance.

His message’s emphasis is one of religious, social and political emancipation for Kenyans.