Kenyan Artistes to Benefit from Safaricom’s Twaweza Live Campaign

Kenyan artistes are set to benefit from the newly launched ‘Safaricom Twaweza Live’ by Safaricom which will see them perform in live concerts across the country in a move to promote, grow and nurture local music talent.

The campaign, which has been scheduled to run for the coming 7 months will be characterized by six concerts will kick off in Eldoret, Meru, Machakos, Mombasa, Kisumu, and Kisii respectively.

Apart from nurturing local music talent, the telecom will use the platform in engaging with communities across the country through free medical camps, campus takeovers, great device offers, talent search activities, youth mentorship programs and music concerts.

Safaricom’s Director of Consumer Business stated that they are committed to growing local talent and positively impacting the lives of Kenyans. 

“The Safaricom Twaweza Live activities have been designed to provide close interactions between various user groups with aim of making a positive change to their wellbeing,” said Sylvia Mulinge.

The concerts will be complemented by road shows that will traverse various towns, artistes’ boot camps and Corporate Social Investment (CSI) activities that will all happen before the main concert.

The engaged artists, to be announced ahead of each concert, will also get a chance to increase their revenue through mobile downloads of their music on the SONGA and SKIZA platforms.

SONGA by Safaricom is an all-inclusive music streaming service offering a wide variety of music to customers as well as an additional platform for artists to sell their music. It is accessible via an App on Android mobile devices and offers online and offline play, track and full album downloads, playlist creation and an ability to share links with other subscribers.

Safaricom runs the biggest ring back tunes service popularly known as Skiza for its 29 million customers. Last year Skiza service paid out over 1.4 billion shillings to artists.