Multichoice Appoints First Kenyan for Africa Group Executive

Stephen Isaboke is the first Kenyan to be appointed as Multichoice Africa Group Executive Head of regulatory.

Stephen Isaboke was holding the position of East Africa’s Regional Director and acting for West Africa

He will be based in Dubai, United Arab Emirates.

Stephen joined MultiChoice in January 2008 as General Manager in Kenya before being promoted to the Regional Director (RD) role for the Eastern region in November 2011.  

Isaboke said that he was excited to have been part of the media and entertainment development in Kenya and the East Africa region, especially on local content development at a time of disruption with shifts in consumer habits driven by the convergence of TV and Mobile technologies.

“During this period, we saw an accelerated growth in pay TV and implosion of consumption of content through various platforms including Over-the-Top (OTT) services via the internet,” added Isaboke.

MultiChoice Africa announced two high-profile executive appointments with two East Africans taking up senior leadership positions within the business.

These key appointments will further strengthen the businesses strategy to provide only the best content on DStv and GOtv and to ensure a great customer experience.

The appointment of the two distinguished individuals, each with an illustrious career in their respective field, is in tandem with the growth of the video entertainment business and cements MultiChoice Africa’s market leadership position in providing great entertainment from a business born and bred in Africa and committed to investing in the future of our people.

According to MultiChoice Africa Chief Executive Officer, Brand de Villiers, the business is reshaping itself into a customer-centric firm that puts the customer first.

“Our strategy is to continuously provide customers with more of their favorite content and thus providing unmatched value. The new appointments will play a major role in delivering the experience our customers deserve – and we are determined to put this at the center of our corporate culture and values,” said de Villiers.

The other appointment was for Maharage Chande, who is currently the MultiChoice Tanzania Managing Director and will step into Stephen’s regional role of Regional Director for East and in an acting capacity for West Region. At the same time, Maharage will continue to look after Tanzania.

According to de Villiers, “Maharage joined MultiChoice Tanzania in June 2016 as Managing Director and has been hugely successful in driving the massive growth that business has experienced”.

On his side, Maharage said he has received the appointment wholeheartedly and that without doubt, it is the results of a people-focused leadership and meticulous execution of set strategic initiatives by all MultiChoice Tanzania staff members. “I believe that I can use the Tanzanian success story to further enhance our business growth in the regions,” he added.