Emphasize On Heritage, Cultural Tourism to Enhance City Competitiveness

Local hotel brands are facing stiff competition from an increased supply of rooms by the international brands raising competition in the industry and potentially reducing margins as establishments find it difficult to raise prices significantly.

Key tourist attractions in Nairobi include the Nairobi Museum, the Kenya National Archives, the Railways Museum, Bomas of Kenya and many other areas which showcase Kenya’s culture.

“Emphasizing on heritage and cultural tourism will enhance Nairobi’s competitiveness as a leading business tourism destination of choice in the region especially for tourists who come to Nairobi yet have limited time to visit other destinations out of town,” said Mrs. Farzana Zahir, Sales and Marketing Director, PrideInn Hotels.

“Diversifying trails for local tourism has to be a trend that’s why we want to maximize on the potential of heritage tourism within Nairobi,” said Mrs. Farzana.

“All visitors accommodated within PrideInn facilities in Nairobi will have an opportunity to visit heritage facilities within the city. We thought of doing so because the majority of our foreign business guests and some locals have no time to visit other destinations out of town,” Mrs. Farzana added.

Heritage tourism can be a platform to ensure local hospitality business within Nairobi county remain afloat especially at a time when the competition is so stiff besides helping the country avoid overreliance on wildlife and beach tourism.

Mombasa, Mara, Mt. Kenya are overrelied when it comes to holiday destinations which ought not to be the case as heritage tourism could easily fend off increased competition.

Global statistics show that culture and heritage tourism is one of the fastest-growing and highest revenue source and sustainable visitor economy, which has contributed significantly in the growing tourist numbers as demonstrated by most African nations, according to the Organization for Economic Co-operation and Development (OECD).

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