Safaricom Reduces Zuku’s Dominance In The Fixed Internet Market Share

Safaricom is now among the best-fixed internet service providers as it has increased its market share to a significant rate for the past two years.

The country’s leading telco has been improving its services to its customers, increasing its market share from 21.2 percent to 32.7 percent, proving a serious competitor to the dominant Zuku, which is owned by Wananchi Group.

For a while, Zuku has been the leading fixed internet providers in homes and business premises, but the new data from communications authority of Kenya (CA)reveals that Safaricom is becoming a pain in the neck to the Wananchi Group’s internet service provider.

The fiber to the home (FTTH) and Fibre to business (FTTB) are Safaricom’s best-fixed internet connections, with the network increasing over the past two years.

During the 12 months-period that ended on June 30^th, Safaricom had increased its fixed internet network by 11.5 percent with 59,720 new connections against Zuku’s 4.4 percent (34,194 new connections).

Jamii Telecom had not been left behind among the companies that increased their market share according to the CA data.

Jamii Telecom increased market share by 2.8 percent, during the same period, reaching 61,508 of its customers with new connections by June 2019.

The significant rise in market share can be attributed to the rolling out fiber connections countrywide, where Safaricom increased its connections by 34 percent for the last one year laying over 6,700 kilometers of fiber optic cables during the period.

According to Safaricom’s financial report for the year 2018/2019, the total number of fixed internet connections to customers rose by 13 percent (420,980).

Wananchi group’s flop can be attributed to reports that they were planning to exit the Kenyan market, in the coming years.

The reports by Bloomberg revealed that Wananchi group had assigned a contract to Lizard Limited, a United States consultant firm, to work and review the potential sales plan before exit.