How To Get Your Business To Fly Above COVID-19 With E-Commerce

COVID-19 has diversified the way businesses run with less personal contact encouraged to prevent the spread of the virus. While clients will not be coming to the store for books, groceries, food, and other needs, the success of e-commerce may be the only way to keep business alive.

For successful e-commerce, each business needs to come to the realization that effective communication with the client is key. The marketing message should simple, clear to be understood by all customers. Business websites need to have elements that will help in increasing sales for the business. Let us have a look at a few that are essential towards an effective E-commerce website.

Customer-Focused Website

The design of the website needs to be customer-focused and friendly.  It should be attractive to look at, peruse, and captivating to the eye so that the client can spend a long time looking through different products on offer.   The design of the marketing website needs to be mobile friendly also as more people are spending their time with their phones than computers.

Accurate, Vivid Description

Without the ability to see, touch, or smell products or services on offer, a vivid and accurate description is important for customers to visualize and make informed decisions. This will reduce the chances of return, due to disappointment with what they receive contrary to their expectation.

Pictures of products can only do so much to convince a buyer. Online products need to include a description of the item by including its color, material used in production, dimensions, and weight.

While a customer is buying an item such as cloth online, which he cannot touch, a full description will be helpful to understand what he is buying. Otherwise, as the seller, look forward to returns because they may not fit, made from different material or color opposed to what was displayed in the website

Products High-Quality Pictures

Businesses should invest in high-quality photography on products. Photos are the first contact with clients and the decision to buy or not made by customers.  Different angles of the product are needed to provide customers a 360-degree view of the product.

Return policy

While it is not expected, client-returning items should be friendlier and easy to encourage them to come back for purchase. Businesses should have a detailed return policy for clients to see before they buy and one to consult after purchase as well. A written and communicated return policy is helpful in preventing client confusion and disappointment.

Moreover, businesses need to provide a feedback option on product or service and overall experience of shopping. Customers should be able to click among options for returning and options of refund such as voucher redeemable in future purchases together with a cash refund.

Bestselling Product or Service

Every business has its golden calf product or service, which brings in much of the revenue for the business. First moving products should feature prominently as you have to do little to sell.

This product becomes your business signature product by which your business known. Coca-cola has several products under its wings such as Coca Cola, Fanta, Sprite, Stoney, Krest but Coca-Cola remains their signature product and is given prominence on advertisements.

Checkout

Nobody wants to wait for long in the queue in any shop or supermarket because the business has few checkout attendants. Few checkout attendants put off client who may decide not to come back or abandon the purchase altogether.

While checking out on online shopping, it should be simple with steps to show progress. Progress in checkout helps customers know how long or how many more steps before the purchase process ends.

Checkout should have options for the customer to edit, clear, add more items on the website. The checkout should sum up the total cost of all items in the cart to help customers decide to add or reduce the purchased items.

The checkout stage is very sensitive and additional security features to build trust and easy ways for the client to seek support when the need arises during checkout.

Feedback

A business website should provide feedback and review avenue for customers on both products and services offered. Customer reviews help in improving business and include ideas that will be helpful to the growth of a business.

As the users of your product or service, customer’s free advice and review is key to sustaining the client and acquisition of new clients. The business entity should be able to get back to the client’s feedback for them to know their views are valued.

Feel free to comment and add a few of your ideas on what you would like us to research and write about.

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