Safaricom Opens Newly Refurbished Moi Avenue Shop

Safaricom (NSE: SCOM) has today re-opened its newly refurbished Moi Avenue retail shop after four months of the renovation as part of its journey towards being a purpose-led customer-obsessed technology company.

This first-of-a-kind digitized flagship shop has a video tunnel at the entrance, digital interactive screens, and device display screens for a wide variety of phones and accessories on sale.

The largest retail outlet, at 10, 000sq feet, in Nairobi CBD is expected to have a higher footfall from the current 1,000 customers it serves per day.

“Our promise to customers is to offer them personalized services and offer one-stop shop solution for all their needs. The growing demand for our services is driven by the need for customers to adopt a digital lifestyle. Our plan is to offer integrated solutions as part of our strategy to drive digital inclusion” said Peter Ndegwa, CEO, Safaricom.

The store will also have a training section to provide information on a variety of products and services such as Home Fibre, Enterprise, and Digifarm. There will also be a Tech Zone that will offer same-day after-sales service for devices, down from the previous 7 days.

“This store is 14 years old and had never been renovated. The renovations, therefore, will improve our customer experience as they engage and interact with our brand at this location,” Mr. Ndegwa added.

Other new facilities in the shop include Jitambulishe booths to offer silent voice biometrics enrolment environment, and a bulk Mpesa transacting booth, the first in all our stores, for our customers who may need the service.

Safaricom has 51 retail outlets across the country with 138 care desks spread across various towns which play a crucial role in addressing customer related issues.