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Githua Jumps To A New Job Leaving Tuskys Out To Wither

BY Soko Directory Team · March 9, 2021 10:03 am

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Former Tuskys chief executive Dan Githua is now involved in a new online retail venture just five months after walking out on the now limping Tuskys supermarket.

By Clinton Ochieng

Former Tuskys chief executive Dan Githua is now involved in a new online retail venture just five months after walking out on the now limping Tuskys supermarket.

The former boss of the failed retailer has been keeping a low profile and even deleted his popular Twitter account where he passionately defended Tuskys and commented on the local retail sector.

After months off the radar, Githua has now resurfaced, marketing an e-commerce platform known as AnkoRetail where sellers can register as vendors and start trading.

Githua, who has previously declined countless interview requests, however, denied being the owner of the e-commerce business, saying it is owned by a Mauritius firm.

READ: Digital Services Tax Is A Threat To Kenya’s Digital Footprint

Following Tuskys’ collapse, multiple small businesses, thousands of jobs, and livelihoods that relied on the retailer’s ecosystem went down with it.

The marketplace promises discounts of up to 20 percent, a pricing that offers better terms than regular supermarkets. Buyers can get wholesale products, including fruits, vegetables, detergents, home items, and textiles.

In an aggressive marketing strategy, the e-commerce platform has even come up with a show on its YouTube channel called Anko Lifestyle show hosted by several influencers.

The e-commerce startup will ride on Githua’s immense retail experience. He is also recognized for boosting the growth of Tuskys’ online selling. Anko, slang for uncle, promises discounted domestic shopping.

READ: Challenges Kenyan Entrepreneurs Face And How Digital Skills Are The Only Solution

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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