Truecaller Kicks Off Campaign To Create Awareness On Harassments

Truecaller has launched a nationwide campaign titled #ItsNotOk aimed at supporting women in acting against phone call/SMS-based harassment.

“The campaign is in continuation of the utmost priority to the safety of the women in the country and is a testament to Truecaller’s relentless pursuit of ideas that safeguard the interests of women through community-based action,” said the company in a statement.

The company says that it has received countless complaints and feedback on the issue of harassment through calls and messages from users around the world.

“Owing to the lack of research available on this topic and the significant increase in the cases of harassment, we took on the responsibility ourselves,” the company added.

1 in 5 women in Kenya reported receiving sexual or inappropriate calls, but only 2 out of 10 women said to have taken some action against harassers. “In the list of actions, they told us, reporting to law enforcement or authorities there a 6 percent dismal chance.”

Over 1 million women in Kenya use Truecaller as their first line of defense against calls and SMS-based harassment. The primary objective of the campaign is to get more women to report such harassment, which occurs through phone calls and SMS, to the right authorities without any fear.

“Our website: www.truecaller.com/itsnotok-ke  has been the resource center for our campaign over the last few years and has a wealth of information including the full report, resources on what action women can take along with real and unscripted interviews of real women from across the world who faced such harassment and want to tell their stories.”