Kelvin Thairu To Represent Kenya In World Class Global Competition Finals

By Soko Directory Team / Published May 5, 2021 | 4:33 pm




KEY POINTS

Kelvin Thairu has been crowned the winner of the World Class Global Competition, Kenyan chapter. Mr. Thairu emerged victorious after flooring 20 other contestants




Kelvin Thairu has been crowned the winner of the World Class Global Competition, Kenyan chapter. Mr. Thairu emerged victorious after flooring 20 other contestants. The winner will be among the 55 mixologists globally, battling for the coveted title of World Class Bartender of the Year. 

This year’s global finals will take place in Madrid and is the first-ever fully virtual event, which will start from the 4th-8th July 2021.  The five-day spectacular event will be packed full of immersive opportunities for people to both watches the competition and engage with some amazing virtual and interactive experiences. From events to trend-led panels, masterclasses to AR-bars – the entire festival has been re-imagined to adapt to the realities of today’s climate. 

Commenting on the initiative, EABL National Sales Reserve Manager, Nick Mutinda said, “The last 12 months have thrown a lot at the hospitality industry, but we’ve been determined to shine a light on the innovation, creativity, and community spirit within the bartending community and crown a winner no matter what.”

“We have been planning for multiple scenarios and wanted to give clarity to everyone taking part by confirming the final format as early as possible.  During that planning, we’ve been blown away by the possibilities of a virtual event and are really excited about bringing these to life in July. Explore a virtual bar of the future, participate in panel discussions, discover city hot spots for a world-class drink or simply learn how to make amazing cocktails at home – this World Class Global Finals will be an extraordinary festival experience for everyone, everywhere.”

National Advocacy Manager, Douglas Duncanson said, “World Class Global Competition has been instrumental in transforming better drinking culture around the world. We are happy that even with the closure of on-trade bars, as Kenya Breweries we are continuously equipping bartenders with necessary life skills & knowledge while keeping our mixologists community together.”  

The competition participants will be streamed live from around the world as they sip, shake and stir their way through a series of unique challenges set to test their bartending skills to the limit. As well as the competition, the unique virtual festival will host the biggest names in the industry, all contributing to events taking place during the festival. 

Catherine Maribei, Senior Brand Manager-Reserve also observed, “Diageo is passionate about raising the bar – both for our consumers and our partners. This being the 6th year in Kenya, World Class has supported, trained, and inspired over 350,000 bartenders across the globe for eleven years, while partnering them with the world’s finest spirits – the Diageo Reserve Collection.”

Apart from representing Kenya at the Global Finals in Madrid, Mr. Thairu will also tour the Ketel One Distillery in Holland.





About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author






Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2021
  • January 2021 (182)
  • February 2021 (227)
  • March 2021 (325)
  • April 2021 (261)
  • May 2021 (285)
  • June 2021 (219)
  • 2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (335)
  • June 2020 (327)
  • July 2020 (334)
  • August 2020 (276)
  • September 2020 (214)
  • October 2020 (233)
  • November 2020 (242)
  • December 2020 (187)
  • 2019
  • January 2019 (253)
  • February 2019 (216)
  • March 2019 (285)
  • April 2019 (254)
  • May 2019 (272)
  • June 2019 (251)
  • July 2019 (338)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (319)
  • 2018
  • January 2018 (291)
  • February 2018 (213)
  • March 2018 (278)
  • April 2018 (225)
  • May 2018 (237)
  • June 2018 (178)
  • July 2018 (256)
  • August 2018 (249)
  • September 2018 (256)
  • October 2018 (287)
  • November 2018 (284)
  • December 2018 (186)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (190)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (165)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (248)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (108)
  • May 2015 (116)
  • June 2015 (120)
  • July 2015 (148)
  • August 2015 (157)
  • September 2015 (188)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (207)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950