KBL’s Tusker Oktoberfest is Back to Celebrate Kenya’s Authenticity Through Beer

Kenya’s biggest beer festival, the Tusker Oktoberfest is back, Kenya Breweries Limited (KBL) has announced.

Booze enthusiasts and revelers looking to indulge in the month-long extravaganza now have a chance to celebrate Kenya’s authenticity through beer, entertainment, food, and music.

The 2021 theme has been dubbed ‘A Festival Dekonstructed’ and will kick off this Saturday on October 9.

The event will see the Tusker brand serve consumers from all over the country with unforgettable in-bar experiences occurring in more than 70 bars all over Kenya.

It will feature performances from over 150 Kenyan artists with big names such as Khaligraph Jones, Mejja, Matata, Femi One, Buruklyn Boyz, Wakadinali, Ssaru, Silverstone Barz, and Chris Kaiga.

Tusker fans who won’t make it to the event have not been left out either. They will receive exciting offers on KBL’s e-commerce platform www.partycentral.co.ke, including an opportunity to win a house party.

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This weekend, the Tusker Oktoberfest will kick off in various venues including K1 Klubhouse, the Carnivore, Quiver, and Ibury Lounge.

According to EABL’s Head of Marketing Beers, Anne-Joy Michira, the Tusker Oktoberfest is a perfect opportunity for Tusker to connect with consumers once more, following last year’s hiatus.

“This festival is a celebration of exactly what Tusker stands for which is being loudly and proudly Kenyan. Being a national brand and product that is loved and adored by many, it should be celebrated as such,” Ms. Michira said.

She also added that the company is aiming to support Kenyan artists through the festival, noting the negative impact the pandemic has had on the music industry.

“This year, the festival will morph into the biggest nationwide celebration of beer that Kenya has ever seen. We shall be taking the celebrations to every corner of the country, bringing you great entertainment and experiences as we celebrate being Kenyan. Kenya Breweries Limited has a long history of supporting the Kenya entertainment industry.

Through this festival, we shall support over 150 Kenyan local artists. These will be artists who capture ‘the bright bold, indomitable spirit of Kenya’ and this will therefore be a chance for us to uplift them at this moment, so that they can continue to stand tall, in line with Tusker’s brand ambition,” added Michira.

If you are planning to attend, ensure that you adhere to the guidelines for operations as stipulated by all participating venues and partners to observe the health and safety requirements.