DP World Launches E-Commerce Platform DUBUY.com in Kenya

Trade enabler, DP World, has announced the launch the launch of its global wholesale e-commerce platform DUBUY.com in Kenya.

This latest expansion of DUBUY.com follows its successful launch in Rwanda earlier this year, where the platform has become a major gateway for trade in the East Africa region.

DUBUY.com is an innovative online marketplace that will help unlock access to global markets for Kenyan businesses, with fulfilment through DP World’s worldwide ports and logistics network.

With eight existing terminals on the African continent and three more in development, DP World is creating a strategic trading gateway into East Africa.

DUBUY.com offers a secure and reliable way for organizations in Kenya to develop, expand and crucially, improve supply chain connectivity and resilience as the country recover from the COVID-19 pandemic.  It is ideal for those looking to trade internationally, regionally or within the domestic market.

The launch will also solve some of the key challenges facing the growth of e-commerce in Africa, including reliable fulfilment, secure financial transactions and the movement of goods.

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Mahmood Al Bastaki, Chief Operating Officer of Dubai Trade World noted that with with the African Continental Free Trade Area (AfCFTA) now in effect, the eyes of the world will be on the continent, and DUBUY.com will be one of the facilitators.

“African businesses are increasingly using digital channels and technologies to engage with suppliers and distributors to create agile supply chains, and digital platforms like DUBUY.com will be key to this shift. Our technology allows homegrown businesses to transform into international enterprises by providing access to new markets in Africa, the Middle East and the rest of the world,” he said.

Kenya is among the top countries for economic growth prospects in Africa, with some of the most exciting B2B opportunities on the continent. DUBUY.com’s launch, therefore, is in line with government’s commitment to making strategic partnerships that expands the economy.

The partnership will increase Kenya’s trading connectivity and build an easy-access market for entrepreneurs to secure long-term, sustainable business growth.

“With our local expertise and DP World’s global footprint, we’ve got a prosperous future ahead of us. I look forward to leveraging this new partnership for the benefit of our local traders and industries to access the African market,” said David Osiany, CAS, Ministry of Industrialization.

The launch in Kenya marks the six-month milestone since DUBUY.com first began trading operations in Rwanda during Spring 2021. In that timeframe, DUBUY.com received more than 500,000 website visits from sellers and buyers in Africa, built a community of more than 4,000 active merchants on the platform, and saw particular success in the sale of automotive supplies and kitchen appliances.