Unpacking Abojani: What Makes Them Tick?

Financial planning is key in every journey towards financial independence and mindset. They say money looks for money and that it is willing to stay with those who have the knowledge to make it multiply.

On the premise of giving financial independence and mindset a meaning, Abojani Investment Ltd was formed. Abojani means brightness shown in the desert that turns everything green.

Abojani Investment Ltd is a leading financial and investment education firm operating in Kenya that over the years helped thousands of investors and entrepreneurs within and without Kenya to find a holding into the financial sector.

Since its inception has continued to pride itself in its ability to connect with retail investors in a relatable manner whilst relaying financial education and content through digital media.

Abojani is a member of the highly esteemed Institute of Certified Investment and Financial Analysts, popularly known as ICIFA.

The platform also partnered with the Nairobi Securities Exchange in a move to work with its NSE Digital Academy in an effort to jointly increase the awareness of capital market products through financial education in the country.

The Abojani Personal Finance and Investment Masterclass

The Abojani Personal Finance and Investment Masterclass has over the years attracted participants from East Africa and across the globe. It is what the company identifies with.

The masterclass has attracted participants from Kenya, Uganda, Tanzania USA, Canada, Germany Australia, South Africa, Belgium, England, Israel, Malawi, Mali, Sudan, South Sudan, Somalia, Zambia, Qatar, the United Arab Emirates, Israel, Japan, Sweden, France, and Denmark.

The company has also managed to provide financial and investment literacy to people through WhatsApp and Zoom, leveraging on bit-sized contents such as videos, chats, graphics, and PDF documents in line with its belief that financial awareness, micro-investing, and saving will help millions of Kenyans and people across the world achieve financial freedom.

The company connects its students with CMA-licensed investment firms such as AIB-AXYS Africa, Britam Asset Management ltd, CIC Asset Management ltd to help investors start their investment journeys.

What Makes Them Tick?

First, the company has helped over 5,000 East Africans get started on investing since 2018.

From budgeting to debt management, investing and beyond, the company encourages people to invest a few hours of learning and gain the knowledge and confidence to make a lifetime of smart financial decisions on their own.

The long-term success of any business depends on its ability to constantly add value to customers’ lives. In today’s dynamic environment, this requires a robust upscale of digital capabilities as well as centering human experiences at the core of all the touchpoints.

Since 2018, Abojani has conducted 47 webinars and 360 masterclasses and workshops on financial education reaching over 200,000 investors with interest in the Kenyan financial markets.

This is supported by a social media community with over 100,000 followers, a journey that began in 2015 with the creation of the “Young Nairobi Stock Exchange Investors” Facebook platform.

The group was recognized by Facebook as a case study globally on the positive use of social media in the wake of the Covid19 pandemic.

The company has performed market research for other financial services organizations seeking to build digital products in the Kenyan Financial Market.

These services include market research, scenario analysis, and financial models. Abojani aspires to train 1 Million Kenyans on Financial awareness by 2023 to build a network of financially literate individuals.

For any organization, great management, as well as organizational health, is critical to long-term success. Abojani has a management that is highly qualified, disciplined, and rigorous in finding the balance between demanding service excellence and demonstrating empathy for their subordinates in a performance-driven environment.

It prides itself with a top-notch team where the CEO & Co-founder Mr. Robert Ochieng, is an ex-banker bringing with him over 10 years of experience in the financial services, telco & public sectors.

The #1MilliChallenge

#1MilliChallenge is an investment campaign introduced in the Kenyan market by Abojani in 2020 aimed at helping investors in the community save and invest consistently in money market funds, SACCOs, and treasury bonds till they hit at least Ksh 1m and with returns above the inflation.

It helps professionals and entrepreneurs in our community to learn by DOING which we believe is the best way to know to get ahead in investing. Once one has been able to do this consistently by themselves, the possibilities are limitless.

The challenge brings to convergence, Abojani pillars of personal finance which are

1. The MINDSET(deciding to set aside part of your income consistently and doing with a connection to a personal goal)

2. The SKILLSET(knowing and choosing investment vehicles that are aligned to your personal goals and with your risk appetite)

3. Toolset- Actually opening investment and getting started & having Abojani team as your accountability partner.

Why #1Milli?

Well, it gets interesting when one hits the blessed two comma number. In one shareholder meeting, Warren Buffet was heard doing mic check, “1 million, 2 million, 3 million”

Being productive in our investment journey will help us embrace the good habits that can help us get ahead in a very practical way and open doors to many possibilities. After achieving that goal, investors can then LevelUP to #2Milli, #5Milli, #10Milli, etc.

In 2020, 38 members were able to achieve the #1Milli challenge.

Accolades

1. Winner “Best Short Courses” platform in Kenya in Kenya

2. First runners-up- Best Online Investment Platform-Financial Inclusion Awards

3. Finalist- Innovator in Resident Program by Media Innovation Centre (MiC) — Aga Khan University

4. Semi-Finalist Facebook Accelerator program 2021

Join their January 2022 investment masterclass and learn practical money and investment skills that will drive you closer to your financial goals. Here are details about the training: