OPPO’s Brand Proposition Towards Reimaging the Future

By Muthoni Wachira

Once again, we are at that stage in the year, for the second year running, where we look back and are grateful to have navigated through the challenges of a global pandemic.

At OPPO, our mantra is all about how we can create better despite the challenges both from a corporate perspective and from a personal one. Nothing captures this best than the theme at OPPO INNO Day 2021, which was, ‘Reimaging the Future’.

Of note was the announcement of the new OPPO brand proposition, “Inspiration Ahead.” This is OPPO’s attitude towards the current state of the world. We are living in an unprecedented age and it is full of challenges and uncertainty. To think “Inspiration Ahead” is to believe that the future will be better, and we encourage everyone, including ourselves, to face all the difficulties calmly and optimistically.

“Inspiration Ahead” also shows OPPO’s optimism and confidence about our own future. The journey to breakthroughs in core technology may be full of challenges and obstacles, and we aim to continue as we have started and brought more state-of-the-art products and services to users. It stems from our value of “Benfen”, asking us to do the right thing and keep an open mind as we strive to seek the truth. We look ahead for inspiration, rather than being held back by fear or short-term interests.

Why is OPPO putting forward “Inspiration Ahead” at this moment, one would ask. Currently, we are present in more than 50 markets around the world, offering a much wider range of products than smartphones. Additionally, –            OPPO has been investing in deep R&D for several years, and this year OPPO is introducing one of the impressive results of this research deep dive – MariSilicon X. This is our first cutting-edge Imaging NPU.

Built on 6nm process technology, which is of its first kind in the world, MariSilicon X features an advanced NPU, ISP, and Multi-tier Memory Architecture that delivers incredible image processing power with ultra-high-power efficiency.

The Cutting-edge Imaging NPU will make its debut on the next Find X Series in Q1 2022 globally, making it one of the most advanced commercialized imaging NPU on a smartphone yet.

As a dedicated Imaging NPU, MariSilicon X marks a new era in computational photography. MariSilicon X’s NPU delivers an unstoppable 18 trillion operations per second (TOPS) and only 11.6 TOPS per watt power efficiency. It not only achieves a milestone in the energy consumption level of the smartphone NPU but also claims the top-level computing power in the industry at this stage.

With its exponential leap in both performance and power efficiency, it unleashes the power of AI algorithms in making individual video frame looks as rich and defined as a still photo. With MariSilicon X, 4K AI Night Video to be captured in the RAW domain using complete image data is possible for the first time on Android smartphones.

OPPO INNO Day 2021 also saw the official announcement of OPPO Air Glass. The groundbreaking aR (assisted Reality) device features a revolutionary lightweight design, OPPO self-developed compact projection system, and supports various intuitive interactions and practical functions.

Ms. Wachira is the Head of PR at OPPO Kenya