WomenWork Launches Digital Program to Help Women Embrace Technology

Technology plays a very critical role in ensuring the growth of a business. Globally, women-owned businesses are on the rise and are fighting to be at the forefront of applying digital innovations to improve their entrepreneurial activity.

However, compared to their male counterparts, most women and girls lack the basic digital literacy needed to adopt the internet and the digital economy fully.

This is majorly because many women and girls are usually associated with low levels of education, thus limiting their ability to apply digital technologies and confining them to a limited number of technological services and applications.

According to the GSMA Mobile Gender Gap Report 2020,  lack of literacy and digital skills remains the most significant barrier to mobile internet adoption among female mobile users aware of mobile internet.

Closing the digital gender gap requires structured efforts from the government and formed partnerships between the government and businesses, NGOs, Academic institutions, and community groups.

To this end, WomenWork, a Kenyan technology-driven company with the pan-African ambition focused on the advancement of African women entrepreneurs, has come on board. Through digital peer-to-peer communities, knowledge enhancement, and access to capital, the company has launched a digital program to help women grow and be successful in their ventures.

The Digital Future Program aims to support 200 women-owned businesses to learn digital skills to optimize their websites and e-commerce sites, make data-driven decisions, and acquire customers online through their website and social media.

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The programs eligibility criteria for application is as follows:

1. You must be a Kenyan female entrepreneur who owns at least 50 percent of their business
2. You must be between 20-50 years old. The program primarily targets youth; it aims to support young female entrepreneurs
3. Your business must have been running for a minimum of six months.
4. The business must have an annual turnover of less than 5 million

So, why should you Join the Digital Future Program?

For women-owned businesses that sell products or services via a website or an e-commerce site, this program will help in attaining,

1. 4-week sponsored digital training on how to optimize websites and e-Commerce sites for conversions
2. Free $200 Google Ads credits to drive targeted traffic to their websites
3. A chance to win an additional $1000 Google Ads Credits
4. A networking opportunity to meet and interact with like-minded entrepreneurs
5. An understanding that even on your website, content is king. You’ll be able to find the sweet spot between the creative, technological, and analytical parts of your website.
6. A leverage digital marketing. This will help you generate leads to your website and grow your business since the online marketing landscape has changed. You need digital skills to gain the attention of your target audience, create content that resonates with them and grow your brand online.

During the application process, you’ll be required to submit proof that you are a Kenyan by uploading your national ID or Passport

The Digital Future Program comes at a time when technology has become a tool used in closing the gender equality gap, and technological devices such as mobile phones, tablets, and cloud-based services have become part and parcel of most women-owned organizations,

Apply today and become a successful digital entrepreneur.