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Entrepreneur's Corner

Why Equity Bank’s Instant Top Up Is A Gamechanger for The Kenyan Customer

BY Soko Directory Team · November 20, 2023 03:11 pm

Let us face it. Things are tough. Businesses and individuals are struggling to remain afloat. Although good days lie ahead as they say, we first have to live in the present and this includes embracing technology and innovations that will solve most of our financial woes.

Money is king. Without money, the world will not be the same. Money makes the world go round, especially the world of business. It is through transactions that businesses and individuals prosper socially, economically, and politically.

Imagine this; you are on a line purchasing a product or service. You go to your mobile banking wallet to make a transaction. When you are just about to complete a transaction, you are hit by a message that you have insufficient funds in your account. And you must buy that product or service. What will you do? Frustrating. Right?

It is indeed frustrating especially when you are forced to exit the payment journey to look for alternative sources of funds to complete your transaction or fail to meet your immediate needs when alternative sources are not available.

But how about a solution where you do not have to cancel a transaction just because you do not have enough funds in your account? How about a solution where whether you have enough money or not, you can transact seamlessly without the person next to you noticing?

It is on the above premise that Equity Bank comes in handy. The lender has introduced a solution that empowers customers to conveniently and seamlessly complete transactions such as making a payment, sending money, or buying airtime even when they are running low on cash while using *247#, Equitel, or Equity Mobile App.

With this new solution from Equity Bank, a customer, while making a transaction without enough funds in the account:

  • Receives a top-up prompt. This prompt displays your loan limit, and the amount needed to complete the transaction.
  • He/she simply accepts the top-up prompt and the associated terms and conditions.
  • An SMS notification is sent to confirm credit success and completion of the transaction

Just like that. What is more, the solution allows one to instantly top up between 100 and 100,000 shillings depending on the limit one qualifies for with a repayment period of up to 30 days.

Three things make this solution tick all the boxes:

Flexibility in Top-Up Amounts: As already mentioned, the feature allows customers to top up any amount between 100 to 100,000 shillings, providing users with unparalleled flexibility in managing their financial needs.

Transaction Completion Support: Equity’s innovative top-up solution comes in handy towards the completion of a transaction, offering financial flexibility when it is needed the most.

No Minimum Top-Up Limit: This game-changing solution is not bound by a minimum top-up limit, allowing users to address their financial gaps, no matter how small.

One can access this service through *247#, Equitel, and Equity Mobile App, making it a versatile tool for making payments to the One Equity Till Number for FREE at over 900,000 Pay With Equity (PWE) Merchants countrywide and facilitating person-to-person money transfers between Equity Bank accounts and other bank accounts.

The Kenyan customer now has all the powers in their hands.

Read Also: Mastercard And Equity Bank To Foster Financial Inclusion In Uganda

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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