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Entrepreneur's Corner

Harnessing Your Power: Embracing Purpose Over Positions in Entrepreneurship

BY Steve Biko Wafula · January 17, 2024 12:01 pm

KEY POINTS

For entrepreneurs, the path to maintaining power and peace lies in focusing on what is within: their goals, callings, missions, and purposes.

In the dynamic world of entrepreneurship, the allure of attaching oneself to external entities like a specific company, project, or organization is common.

However, true empowerment and peace for entrepreneurs lie not in these external attachments, but in aligning with more profound elements: a goal, a calling, a mission, and a purpose.

The Pitfall of External Attachments

Attaching oneself to external factors such as a specific person, project, company, or organization can lead to a transient sense of identity and success. This approach is often fraught with instability as external circumstances are prone to change. For instance, a project might fail, a company might go bankrupt, or a relationship with a person might sour, leaving the entrepreneur’s sense of achievement and identity vulnerable.

Read Also: More Than 50 Entrepreneurs Graduate From NCBA’s Entrepreneurial Program

The Power of Internal Goals and Callings

In contrast, attaching oneself to a goal, a calling, a mission, or a purpose offers a more stable and fulfilling path. This internal focus empowers entrepreneurs to navigate the ups and downs of their journey with resilience and clarity.

  1. A Goal: Setting personal and professional goals provides a roadmap for progress. For example, Elon Musk’s goal to revolutionize transportation through electric vehicles led to the creation of Tesla.
  1. A Calling: A calling goes beyond mere occupation; it’s a deep-seated passion. Steve Jobs, for example, saw his work in technology not just as a job but as a calling to make a dent in the universe.
  1. A Mission: A mission provides a sense of direction. Google’s mission “to organize the world’s information and make it universally accessible and useful” has guided its evolution from a search engine to a tech giant.
  1. A Purpose: A purpose is the underlying reason for what you do. Oprah Winfrey’s purpose to empower and educate has been the foundation of her multifaceted career.

For entrepreneurs, the path to maintaining power and peace lies in focusing on what is within: their goals, callings, missions, and purposes. This internal focus acts as a compass through the entrepreneurial journey, providing stability, direction, and fulfillment. By prioritizing these elements over external attachments, entrepreneurs can navigate their path with a sense of empowerment and inner peace.

Read Also: Why Entrepreneurs Should Sign Up For Abojani’s Investment Masterclass: A Pathway To Financial Mastery

Steve Biko is the CEO OF Soko Directory and the founder of Hidalgo Group of Companies. Steve is currently developing his career in law, finance, entrepreneurship and digital consultancy; and has been implementing consultancy assignments for client organizations comprising of trainings besides capacity building in entrepreneurial matters.He can be reached on: +254 20 510 1124 or Email: info@sokodirectory.com

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