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Entrepreneurship: Be Ready For The Rain, And Don’t Fear The Mud

BY Steve Biko Wafula · September 23, 2024 07:09 am

The journey of entrepreneurship is not for the faint-hearted. We often hear people say, “I want to grow,” but they forget that growth often comes with pruning. Challenges are the price we pay for the progress we seek. As you ask for rain, you must be ready for mud.

When you pray for sunshine, be ready to find shade. That is the way of life—everything you ask for is a coin, and when you flip it, the opposite may appear. The question is not whether challenges will come, but whether you are prepared to handle them.

When you ask for rain, be ready for mud; 

If you wish for progress, expect discomfort. No one plants seeds expecting flowers without rain and storms. Like ancient African proverbs say, _”If there is no enemy within, the enemy outside can do us no harm.”_ Be ready to face the inner battles, and the mud of your circumstances won’t slow you down.

When you pray for sunshine, be ready to find a shade;

Success brings its own challenges. The brighter the sun, the harsher the heat. Remember the Chinese proverb: _”A gem cannot be polished without friction, nor a man perfected without trials.”_ Be that gem.

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You asked for success; be ready for sleepless nights; 

As Benjamin Franklin once wrote, _”He that can have patience can have what he will.”_ When you desire the freedom of entrepreneurship, remember that sacrifices must be made in time and comfort.

You asked for growth; be ready for pruning;

 Growth demands that we cut off what no longer serves us, just as a tree must shed its old branches to bear new fruit. _”The axe forgets; the tree remembers,”_ goes the Zimbabwean proverb. Embrace the discomfort of letting go.

You asked for profits; be ready for losses; 

Every business owner faces risk. But like the old Persian proverb says, _”Risk is the price of opportunity.”_ Prepare to lose today, knowing that tomorrow holds promise.

You asked for expansion; be ready for scarcity;

As you expand your business, resources will stretch thin. Learn from the great leaders who faced adversity with grace. Abraham Lincoln once said, _”The best way to predict your future is to create it.”_ When resources seem scarce, innovate.

You asked for a team; be ready for conflict; 

No team is perfect. But as the Swahili saying goes, _”Unity is strength, division is weakness.”_ Strong teams are forged through challenges, not comfort.

You asked for recognition; be ready for criticism; 

With recognition comes scrutiny. As Winston Churchill wisely penned, _”You have enemies? Good. That means you’ve stood up for something, sometime in your life.”_ Stand tall in the face of criticism.

You asked for resilience; be ready for failure;

Resilience is built on failure, not success. Like Thomas Edison, who failed thousands of times before inventing the light bulb, learn to fail forward. _”Fall seven times, stand up eight,”_ says the Japanese proverb.

You asked for wisdom; be ready for mistakes; 

 Mistakes are our greatest teachers. The Yoruba say, _”A person who has not traveled thinks their mother is the best cook.”_ Until you venture out and err, you will never truly learn.

You asked for innovation; be ready for doubt;  

Innovation always brings skepticism. But as Albert Einstein once said, _”Great spirits have always encountered violent opposition from mediocre minds.”_ Doubt is the shadow of genius; do not be afraid of it.

You asked for independence; be ready for isolation;

Independence is a lonely road. The Maasai say, _”One hand cannot tie a bundle.”_ You may walk alone for a while, but in the end, you’ll find those who share your vision.

You asked for wealth; be ready for responsibility;

Wealth comes with the burden of stewardship. The Bible reminds us, _”To whom much is given, much will be required.”_

You asked for mastery; be ready for repetition; 

Mastery is not glamorous; it’s built on doing the same thing over and over. _”Repetition is the mother of learning,”_ as they say.

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You asked for clients; be ready for complaints;

No business is immune to dissatisfied customers. But remember the saying, _”A complaint is a gift.”_ Learn from every feedback and use it to grow.

You asked for leadership; be ready for sacrifice;

A leader must often put others before themselves. _”The leader eats last,”_ as the old military saying goes.

You asked for freedom; be ready for discipline;  

True freedom requires discipline. Without it, freedom becomes chaos. _”He who cannot obey cannot command,”_ said Benjamin Franklin.

You asked for success; be ready for envy;  

Success breeds jealousy, and with it, detractors. As Marcus Aurelius said, _”The best revenge is to be unlike him who performed the injury.”_

You asked for a vision; be ready for opposition;

Visionaries often walk a path of resistance. Gandhi reminded us, _”First they ignore you, then they laugh at you, then they fight you, then you win.”_

You asked for longevity; be ready for change;  

To endure, you must adapt. As Heraclitus once said, _”The only constant in life is change.”_ In business, the ones who adapt are the ones who survive.

Entrepreneurs of the 21st century, remember that success is not the absence of challenges but the mastery of them. Your talent alone will not take you far—it is your consistent focus, your ability to embrace both the sunshine and the storm, that will set you apart. Take each challenge as a coin flipped in the air, knowing that no matter which side it lands on, you are ready to face it.

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Steve Biko is the CEO OF Soko Directory and the founder of Hidalgo Group of Companies. Steve is currently developing his career in law, finance, entrepreneurship and digital consultancy; and has been implementing consultancy assignments for client organizations comprising of trainings besides capacity building in entrepreneurial matters.He can be reached on: +254 20 510 1124 or Email: info@sokodirectory.com

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