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Eastrise Group Appoints Moses Sitati As Kenya Director

BY Soko Directory Team · July 17, 2025 06:07 pm

Eastrise Group has appointed Moses Sitati as its Country Director for Kenya, strengthening the firm’s commitment to reshaping how businesses in Africa and Europe partner for long- term inclusive growth. The appointment comes at a pivotal moment as Eastrise expands its advisory presence in East Africa and deepens its support for businesses, institutions, and investors navigating cross-regional collaboration.

“The global trade order is being reshaped politically, economically, and structurally,” said Gosia Brzezińska, CEO, Eastrise Group. “Legacy ties and familiar routes no longer guarantee progress. To navigate what’s next, businesses need new alliances, fresh thinking, and bold models that reflect today’s complexity and tomorrow’s potential. Moses’s appointment strengthens our ability to deliver exactly that. Eastrise is here to help businesses grow through change and lead in the markets of the future.”

With nearly two decades of experience across private sector growth, innovation, and development, Sitati brings a proven track record of building high-impact partnerships at organisations such as USAID, Microsoft, Nokia, and the United Nations. His expertise spans blended finance, market development, digital transformation, and public–private collaboration.

Most recently, Sitati served as Partnerships Team Leader for Economic Growth at USAID Kenya and East Africa, where he led efforts to unlock private capital and scale enterprise-driven development across key sectors including agriculture, WASH, environment, health, clean energy, and digital infrastructure. In his new role, he will lead Eastrise’s strategy and operations in Kenya and East Africa, helping clients shape market strategies, expand across borders, and design programmes that unlock new forms of partnership and capital.

“Throughout my career, I have worked at the intersection of enterprise, capital, and impact. I have built partnerships that unlock growth across sectors and borders,” said Sitati. “Joining Eastrise is a strategic decision. We are building a new corridor for business between Africa and Europe, starting with Central and Eastern Europe, but with a much broader vision. This is not about one-way investment flows. It is about helping clients on both sides grow, expand, and collaborate through models that are locally grounded and globally connected. That shift is long overdue, and we are here to lead it.”

Sitati’s appointment signals a deep commitment to Eastrise’s founding mission: to support businesses in navigating complexity, unlocking capital, and scaling with purpose across regions. As Eastrise begins this next chapter, its focus is on building a new kind of consulting model, anchored in research, advisory, and a future-facing investment platform that helps organisations grow through change and shape what comes next.

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