Sidian Bancassurance Wins Three Awards At Think Business

Sidian Bancassurance Intermediary Limited, a subsidiary of Sidian Bank and a key player in delivering innovative insurance solutions, has been recognized as one of the top performers at the 2025 Think Business Insurance Awards.

The company emerged as a standout winner, receiving the coveted “Most Customer-Centric Bancassurance Intermediary” award—an accolade that underscores its strong commitment to delivering personalized and accessible insurance services.

Held on Friday, 4th July 2025 at the Serena Hotel in Nairobi, the Think Business Insurance Awards brought together Kenya’s leading insurance companies, brokers, agents, and intermediaries to celebrate excellence in the sector.

In addition to the top customer-centricity award, Sidian Bancassurance Intermediary took home several other accolades, including:

• 1st Runner-Up – Best in Non-Life & Non-Embedded Products

• 1st Runner-Up – Best in Life Products

• 2nd Runner-Up – Overall Best Bancassurance Intermediary

These recognitions reflect the firm’s innovative approach to bancassurance, anchored in financial inclusion, tailored customer experiences, and a deep understanding of the evolving insurance needs of both individuals and businesses.

Sidian Bank CEO, Chege Thumbi, lauded the recognition, noting that the awards are a strong affirmation of the bank’s broader mission:

“We are committed to making insurance accessible and affordable, thereby enhancing the financial well-being of our customers across the country. These awards reflect the tangible impact of our efforts and fuel our drive to innovate further. As we execute our growth strategy, we remain steadfast in our role as the true Home of Biashara Banking.”

Sidian Bancassurance continues to be a key pillar in the bank’s strategy to support Kenya’s entrepreneurial ecosystem. Through a wide range of insurance products tailored to the needs of Retail and SME clients, the intermediary offers scalable, reliable, and customer-friendly solutions that foster long-term financial security.

The awards reinforce Sidian Bank’s role as a dynamic financial partner—one that is not only innovating in banking, but also redefining how insurance is delivered to meet the real needs of Kenyans.

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