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Equity Bank’s Bold Leap: Ethiopia Opens Its Gates to Africa’s Financial Powerhouse

BY Steve Biko Wafula · September 14, 2025 09:09 am

Equity Bank is once again proving why it has earned its reputation as Africa’s most ambitious lender. Under the visionary leadership of CEO James Mwangi, the bank is preparing to enter Ethiopia’s financial sector, a move that could reshape the future of banking in the Horn of Africa. The announcement comes after Mwangi’s high-level meeting with the Ethiopian Investment Commission (EIC), where both parties underscored their commitment to unlocking opportunities in a market long considered impenetrable.

For decades, Ethiopia maintained a tightly closed financial system, protecting its domestic banks while sidelining international entrants. That era is coming to an end. With liberalization now underway, Ethiopia is signaling to the world that it is ready for foreign participation, and Equity is moving decisively. Mwangi described the opening as a “long-awaited chance to invest,” a statement that reflects both the patience and strategic vision that Equity has cultivated over the years. This is not just another expansion; it is a watershed moment.

The EIC has pledged full support for Equity Bank’s entry, making clear that foreign lenders are welcome partners in Ethiopia’s growth story. This collaboration could not come at a more critical time. With over 120 million people—most of them unbanked—Ethiopia represents one of the last great frontiers for financial inclusion in Africa. The need for credit, digital solutions, and cross-border financing is immense, and Equity’s track record in transforming banking ecosystems across East and Central Africa makes it uniquely positioned to deliver.

Equity’s entry is also a signal to competitors and investors alike: Ethiopia is the next big prize. Already dominant in Kenya, Uganda, Rwanda, Tanzania, South Sudan, and the DRC, Equity has consistently proven its ability to scale, adapt, and disrupt. Its strength in digital banking and SME financing gives it a sharp edge in markets hungry for modern financial solutions. As Ethiopia integrates further into the regional economy, Equity’s cross-border network could become the backbone of trade, investment, and remittances across East Africa.

The move also sets the stage for a more competitive Ethiopian banking sector. Local banks will be forced to innovate, adopt technology, and improve efficiency as they face world-class competition. For the Ethiopian economy, this promises more access to capital, stronger integration into global finance, and accelerated economic growth. For Equity, this is not just expansion—it is a bold declaration of intent: to be at the center of Africa’s financial future, shaping markets, empowering people, and driving growth where the need is greatest.

Read Also: Equity Group Sees 87% Of Transactions Go Digital As Customers Embrace App And USSD Services

Steve Biko is the CEO OF Soko Directory and the founder of Hidalgo Group of Companies. Steve is currently developing his career in law, finance, entrepreneurship and digital consultancy; and has been implementing consultancy assignments for client organizations comprising of trainings besides capacity building in entrepreneurial matters.He can be reached on: +254 20 510 1124 or Email: info@sokodirectory.com

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