Gilbey’s Toasts to Real Moments of Connection on World Gin & Tonic Day

This World Gin & Tonic Day, Gilbey’s, Kenya’s most loved gin, is inviting everyone to raise a glass to the genuine joys of life, the easy laughter, the real friendships, and the unfiltered moments that truly matter. It is a day to celebrate the beauty found in simplicity.

The brand is anchoring this celebration under its powerful, ongoing “Made for Real Moments” campaign. This initiative is a tribute to the classic gin and tonic, a timeless, crisp, and refreshing combination that has united people for generations. The G&T, much like true connection, does not need to be complicated; it just needs to be authentic and easy to enjoy.

“World Gin & Tonic Day is fundamentally about celebrating authenticity. The Gin & Tonic is a drink that effortlessly fits every occasion, whether it is a quiet, intimate catch-up with a friend or a spontaneous, weekend celebration. At Gilbey’s, we champion those genuine, unfiltered moments that bring people closer together. This commitment to real connection was perfectly embodied at our recent Gilbey’s Hangout, where we treated media and our key influencers to a fun-filled afternoon of games, delicious bites, and perfectly crafted Gilbey’s cocktails. The event was a testament to the fact that the best moments are the most authentic ones,” says Lilian Mbugua, Brand Manager for Gilbey’s.

To mark this global day, Gilbey’s is taking the celebration digital. The brand will be spotlighting simple, easy-to-make Gin and Tonic serves across all its platforms, proving that you don’t need a fancy bar to make a perfect drink. Consumers are strongly encouraged to join the conversation and share their own #MadeForRealMoments with friends.

In addition, Gilbey’s is partnering with popular influencers and skilled mixologists who will share their favourite, personal Gilbey’s G&T twists. This showcase is designed to inspire consumers by demonstrating just how versatile and accessible the drink can be, encouraging them to experiment with garnishes and mixers at home, and of course, to enjoy it responsibly.

With its signature crisp citrus and distinct juniper notes, Gilbey’s remains the trusted favorite for consumers who seek a perfect balance of quality, affordability, and taste. The brand continues its role as the gin for real people and real experiences, a spirit that celebrates the enduring value of connection in every single sip.

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