Magical Kenya With The 2025 Miss Tourism Global To Showcase The Destination

The government, through Magical Kenya, will work closely with the recently crowned Miss Tourism Global 2025, Miss Michelle Otieno, as a global ambassador to further showcase Kenya as a leading tourism destination.

Speaking during a courtesy visit by Miss Otieno, the Cabinet Secretary for Tourism, Rebecca Miano, said; “This remarkable achievement not only honors Michelle as an individual but is also a win for Kenya and its youth; it elevates Kenya’s status as a leading destination for tourism, culture, and sustainable travel on the global stage.”

“Her win showcases the potential that our youth and our people have. Michelle, you are now a shining light to our youth. You are also a very valuable tourism ambassador to our country, as you have put us on the global map.”

“We will collaborate closely with Miss Otieno, through the Kenya Tourism Board, to showcase Kenya’s varied tourism offerings. We look forward to what this partnership will deliver.” She added.

Miss Otieno, who won the prestigious Miss Tourism Global pageant at a ceremony hosted in Malaysia, bringing together contestants from over forty countries, jetted back to the country earlier today, to a colorful reception at Jomo Kenyatta International Airport (JKIA), before proceeding to the courtesy visit with the Cabinet Secretary.

Speaking after her arrival, Miss Otieno said, “It is a great honor to win this pageant; this is not only for me, but for every Kenyan dreamer who believes in the power of our stories and landscapes to captivate the world. I believe that Kenyans should be the first ambassadors of the country and should visit the country before showcasing it to the world, will is what I will want to showcase through this pageant.”

The Miss Tourism Global initiative aligns seamlessly with Kenya’s national tourism strategy, placing strong emphasis on sustainable and responsible practices.

The partnership with Miss Otieno grows the Kenya Tourism Board’s efforts to showcase the country’s diverse tourism offers, having already onboarded Faith Kipyegon as a destination ambassador and sponsored the Harambee Stars earlier in the year.

Read Also: How Youth And Innovation Will Shape The Next Frontier Of Regional Tourism