NCBA Crowns 154 Top Performers as 2025 Johari Awards Finale Caps Record Year of Growth

NCBA Group has officially concluded the 2025 Johari Awards with a Grand Finale in Nairobi, marking the culmination of a countrywide celebration of excellence across Kenya’s Asset Finance, Insurance Premium Finance (IPF), and Bancassurance sectors.

The 2025 Johari Awards kicked off with regional events in Mombasa, Western Kenya, Eldoret, Mt. Kenya Region and Thika. These mini-galas emphasised NCBA’s commitment to recognising performance at the grassroots, strengthening partner relationships, and celebrating regional excellence before the final national event in Nairobi. This year, NCBA honoured 154 outstanding performers, comprising 75 regional winners celebrated during mini-galas across the country and 79 winners recognised at the Nairobi finale last evening.

The celebration comes on the heels of NCBA’s strong Q3 2025 financial performance, where the Group reported a profit after tax of KSh 16.4 billion, an 8.5% increase year-on-year. Profit before tax stood at KSh 20.5 billion, reflecting 11% growth, while operating income rose to KSh 53.4 billion, representing a 13.8% increase. NCBA’s non-banking subsidiaries, including NCBA Insurance (NCBAIG), Leasing, Investment Banking and Bancassurance, continued to deliver strong performance, posting a 48% increase in their contribution to the Group’s profit before tax. These results underscore the strength of NCBA’s diversified business model and highlight the vital role played by the dealer, broker and intermediary partners celebrated at the Johari Awards.

Speaking at the gala, James Gossip, Managing Director of NCBA  Kenya, commented,

“The Johari Awards continue to showcase the power of partnership, resilience, and shared ambition. Every winner here tonight reflects the strength of our ecosystem; dealers, brokers, agents, intermediaries, and teams that fuel our leadership in Asset Finance and Insurance. This year’s celebrations, combined with our strong Q3 performance, reaffirm that when we grow together, we go further together. We honour your dedication, and we look forward to scaling even greater heights as one NCBA family.”

This year’s awards celebrated excellence in both regional and national categories, including;

NEW MARKET – BEST BRANDS (Dealership Volume)

Awarding the best-performing brands in the New Market segment for the highest volumes in 2025:

• 2nd Runner Up: CFAO Mobility Kenya Limited, Subdealers Daniel
• 1st Runner Up: Sinotruk Kenya Ltd & Subdealers
• Top Sales (Overall Winner): Isuzu East Africa Limited & Subdealers

PRE-OWNED MARKET – Dealership Value

Recognising dealerships in the Pre-Owned Market segment that delivered the highest referral value in 2025:

• 2nd Runner Up: Cratos Automobile Ltd
• 1st Runner Up: Avix Motors Ltd – Rashid
• Top Sales (Overall Winner): Carsoko Limited

PRE-OWNED MARKET – Dealership Volume

Awarding Pre-Owned Market dealerships that recorded the highest referral volumes in 2025:

• 2nd Runner Up: Yahya Car Sales (K) Ltd – Ushamdeen
• 1st Runner Up: Waleed Motor Ltd – Mary Mugure
• Top Sales (Overall Winner): Windsor Automobiles Limited

GOLD CATEGORY – Insurance Brokers

Recognising Insurance Brokers who booked over KSh 50 million in IPF business in 2025:

• 2nd Runner Up: ETG Insurance Broker Limited
• 1st Runner Up: Shashi Insurance Brokers Limited
• Top Sales (Overall Winner): Liaison Group (Insurance Brokers) Limited

INSURANCE COMPANIES – Top IPF Contributors

Awarding Insurance Companies that delivered the highest IPF business in 2025:

• 2nd Runner Up: Old Mutual Insurance Company Limited
• 1st Runner Up: APA Insurance Company Limited
• Top Sales (Overall Winner): Jubilee Health Insurance Limited

ASSET FINANCE – INDIVIDUAL OVERALL WINNERS

Celebrating top-performing individual sales professionals for the highest referral value in 2025:

• 2nd Runner Up: Lucy Minoo Mbilo, Buffalo TBS – Trip for two, 3 nights in Zanzibar
• 1st Runner Up: Charity Njoki Asembo, Printan Ltd – Trip for two, 4 nights in Dubai
• Top Sales (Overall Winner): Patrick Wangombe, Ryce East Africa Ltd Trip for two, 4 nights in Malaysia

IPF – INDIVIDUAL AGENTS LINKED TO AN UNDERWRITER

Recognising agents who booked the highest IPF business volumes in 2025:

• 2nd Runner Up: Florence Wamaitha Mwaura – Trip for two, 2 nights at Tsavo – Salt Lick Safari Lodge
• 1st Runner Up: Rose Papa – Trip for two, 2 nights at Maasai Mara – Emaiyan Luxury Camp
• Top Sales (Overall Winner): Rosemary Manyara – Trip for two, 4 nights at Diani – Baobab Beach Resort

Winners represented both individual performers and dealership or insurance group champions, highlighting the breadth of NCBA’s partner network. These rewards underscore NCBA’s continued investment in motivating and recognising high-performing partners.

The Johari Awards, now in their nineteenth year, remain the benchmark for excellence among vehicle dealers, insurance agencies, brokers, intermediaries, and sales teams who drive NCBA’s dominance in the Asset Finance and Insurance Premium Finance markets. NCBA reiterated its commitment to enabling growth for its partners and customers, reinforcing the Awards as one of Kenya’s most influential platforms honouring excellence in Asset Finance and Insurance.

Read Also: NCBA Kicks Off 2025 NCBA Johari Awards In Coast Region