Pepsi Kenya Launches Ksh 30 million Fizzmass Campaign

Pepsi Kenya has rolled out Fizzmas, a KSh 30 million festive campaign designed to immerse Kenyan consumers in premium, high-energy experiences throughout December. Guided by the season’s core message, “Everything Else Can Wait, It’s Christmas,” — the campaign positions Pepsi at the heart of the country’s busiest social, travel and retail moments.

Fizzmass is anchored in experiential value, bringing Pepsi’s full beverage portfolio directly to consumers through cultural events, mall takeovers, travel corridors and strategic foodservice partnerships. This year’s rollout expands Pepsi’s presence across entertainment venues, high-footfall retail environments, and holiday travel routes, creating a seamless festive footprint powered by Pepsi, Mirinda, Aquafina, and Sting Energy.

Speaking during the launch, John K’Otieno, SBC’s Country Manager, emphasized Pepsi’s intent to amplify how Kenyans celebrate the festive season.

Speaking during the launch, he said: “Fizzmas is built to meet Kenyans where they already are; at concerts, in malls, on the road and in shared social spaces. This season is about fun, connection and shared experiences, and instead of asking consumers to participate in mechanics, we are giving them better environments, better access and better moments as they come together to enjoy a great Christmas.”

As part of the expanded footprint, Pepsi has activated partnerships with Simbisa Brands; including Pizza Inn, Chicken Inn and Galito’s ensuring Fizzmass is felt across popular dining and takeaway hubs nationwide. Pepsi is also working closely with Shell petrol stations, engaging holiday travellers with refreshing product experiences and festive sampling along key routes.

Beyond partnerships, Pepsi is strengthening its visibility at major cultural moments across Nairobi, while simultaneously deepening presence in malls and high-traffic retail centres across Galleria, The Junction, The Hub Karen, Garden City, Two Rivers and select hypermarkets. The campaign blends entertainment, sampling and lifestyle touchpoints to deliver a consistent, scalable festive presence.

From a business and product standpoint, Martin Kariuki, SBC Kenya’s Business Development director, highlighted the campaign’s role in consumer recruitment and nationwide access.

“Fizzmas allows us to reach new consumers where they already are on the road, at events, in restaurants and across communities. Our portfolio has something for everyone, from Mirinda mixers to Aquafina and high-energy Sting variants, and the festive season gives us the perfect window to introduce our brands to millions of Kenyans.”

Fizzmas runs alongside the ongoing Kunywa Airtime na Pepsi Millennium Campaign, which continues to reward consumers with airtime, data and mobile money from participating bottles, extending the value exchange beyond physical experiences.

The campaign will run through the festive period into early January, coinciding with travel peaks, family gatherings and the back-to-school window. With Kenya’s soft drinks market valued at over US $3.74 billion, Pepsi’s December strategy underscores its commitment to growing local market share, expanding nationwide distribution, and strengthening cultural relevance across generations.

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