Skip to content
Entrepreneur's Corner

I Had a Friend — Until I Realized the Friend Was Me

BY Steve Biko Wafula · March 16, 2026 04:03 pm

There was a time in my life when I used to say, almost jokingly, that I had a friend who always seemed to sabotage his own progress. He was a sharp guy. Ambitious. Always building something, always chasing a bigger opportunity, always thinking about the next deal.

From the outside he looked like a man on the verge of something great. Yet strangely, things around him kept collapsing before they were fully built. Opportunities slipped through his fingers.

Deals shrank. Relationships grew complicated. For a long time I watched this pattern with confusion, until one day I finally understood the truth I had been avoiding. The friend I kept talking about was actually me.

I have always been a man with ideas. My mind rarely sits still. There is always something forming — a business move, an investment plan, a partnership discussion, a new direction I want to explore. I love the energy of building something from nothing.

The excitement of possibility has always been one of my greatest motivations. But there was one flaw in my character that quietly slowed my progress for years: I loved talking about my plans before they were done.

I did not do it out of arrogance. I did it out of excitement. I believed that sharing ideas with people close to me was part of the journey. I thought discussing upcoming moves made them feel included in my life. I believed conversations created support.

What I did not realize was that every time I opened my mouth too early, I was giving away something far more valuable than I understood at the time.

One of the first painful lessons came through a piece of land I had been planning to buy. It was not just another property. It was one of those opportunities that a man recognizes instantly — the location was right, the price made sense, and the long-term potential was clear.

I had not yet placed the deposit, but I knew I was close to securing it. In my excitement, I mentioned it to a few people I considered my inner circle. They were men I trusted, men who had eaten at my table and shared many conversations about life and ambition.

wo weeks later I went back to follow up on the deal.

The land had already been sold.

Not to a stranger. Not to some unknown investor. It had been purchased by someone who knew about the opportunity because I had spoken about it. By the time I arrived, the paperwork was already complete. The moment I learned the truth, I felt something inside me sink. It was not just disappointment. It was the first time I truly felt the consequences of revealing plans before they were secure.

Still, I did not fully learn the lesson.

Some time later I found myself negotiating an important contract. This was the kind of opportunity that could significantly shift my financial position and open doors for future partnerships. The negotiations were delicate.

The numbers were still moving, and every detail mattered. Instead of protecting that process, I again shared too much with people around me. I spoke about the figures being discussed and the direction the agreement was taking.

What I did not know was that someone within that same circle had a connection with the other party.

By the time negotiations resumed, information about my expectations had already reached the other side. They knew what I hoped to secure. They knew how far I was willing to stretch.

In business, information is leverage, and once that leverage disappears, your position weakens. I eventually signed the contract, but the final numbers were far lower than what I should have received.

That moment stayed with me for a long time. I realized that the damage had not come from an enemy. It had come from a conversation that should never have happened.

Yet the most personal lesson came from my relationship.

Like many couples, we went through a difficult period. There was tension, misunderstandings, and moments where things did not feel as stable as they once had.

Instead of protecting that fragile moment, I spoke about it to someone I believed was a trusted mutual friend. I mentioned that things were not perfect and that we were trying to work through a challenging season.

That friend listened. He nodded. He appeared supportive.

A short while later I learned that he had privately reached out to my partner with the familiar line many men use when they see an opportunity: “I’m here if you need someone to talk to.”

She did not leave me. But something shifted in the atmosphere of our relationship. Trust, once disturbed by outside interference, never fully returns to its original form.

Even when nothing dramatic happens, the knowledge that someone stepped into that vulnerable moment changes the emotional landscape forever.

It was after that experience that I finally stopped pretending the pattern was accidental. The problem was not bad luck. The problem was not betrayal alone. The problem was that I had been giving people access to parts of my life they had never earned.

That realization forced me to confront a difficult truth about the nature of information. Information is power. When you give people details about your plans before they are secured, you are giving them leverage over your future. You are handing them the blueprint to your next move before the foundation is even built.

What frightened me most was that the people involved in these situations were not enemies. They were individuals I had trusted. They laughed with me, shared meals with me, and called me brother. Yet the moment opportunity met information, loyalty became negotiable.

That is when I began to understand something many successful men eventually learn: silence is not secrecy. Silence is discipline.

There is strength in a man who understands that not every thought needs to be spoken. Not every plan needs an audience. Not every opportunity needs discussion before it becomes reality.

For a long time I believed sharing my ideas created support. What I discovered instead was that premature conversation often creates interference. The moment people know what you are planning, they begin to interpret it through their own ambitions, fears, or desires.

Some will move faster than you. Others will quietly reposition themselves. A few will simply watch and wait for the right moment to benefit.

None of these outcomes help you.

Slowly I changed my habits. I stopped announcing deals before they were signed. I stopped discussing investments before the deposits were made. I stopped exposing the vulnerable moments of my personal life to people who had not proven they deserved access to them.

The transformation was not immediate, but the results were undeniable. Opportunities began closing more smoothly.

Negotiations became stronger because information stayed where it belonged. My relationships grew healthier because fewer outsiders had visibility into private struggles.

Most importantly, my peace improved.

When fewer people know your plans, fewer people can interfere with them.

Today, when I look back at the mistakes that slowed my progress, I no longer feel anger toward the individuals involved.

Instead, I see the lessons they unknowingly taught me. Those experiences forced me to mature as a man. They showed me the cost of careless speech and the value of strategic silence.

If there is one lesson I now share with my fellow men, it is this: your dreams are not content for casual conversation. Your struggles are not entertainment for curious listeners. Your next move is not a preview for the world to analyze before it happens.

A wise man moves quietly.

He builds steadily. He reveals results, not intentions.

Because in a world where information moves faster than loyalty, the ability to guard your plans may be one of the most powerful disciplines a man can develop.

I once said I had a friend who kept revealing his plans too early and paying the price for it.

The truth is, that friend was me.

And the lessons he learned came at a cost I will never forget.

Read Also: 99% Of Your Workmates Are Not Friends, Get It

Steve Biko is the CEO OF Soko Directory and the founder of Hidalgo Group of Companies. Steve is currently developing his career in law, finance, entrepreneurship and digital consultancy; and has been implementing consultancy assignments for client organizations comprising of trainings besides capacity building in entrepreneurial matters.He can be reached on: +254 20 510 1124 or Email: info@sokodirectory.com

Trending Stories
Related Articles
Explore Soko Directory
Soko Directory Archives