Safaricom Backs Female Rally Star Lisa Christoffersen with KES 1 Million Sponsorship for WRC Safari Rally

Kenya’s female rally driver, Lisa Christoffersen, has received a KES 1 million boost from Safaricom PLC for this year’s WRC Safari Rally.

Lisa, also known as ‘Mama Chui’, of the Lioness Heels Rally Team, will be competing in this year’s rally in her new Subaru N15, alongside navigator Christabel Wacuka. The duo has been training together for the past six months in preparation for the event.

This is the second time that Lisa Christoffersen and Christabel Wacuka will be battling for honors in the Safari Rally, with their first attempt in 2024 where they made it to the podium.

In addition to the cash support, the iconic female rally driver has also received merchandise, KES 50,000 in airtime to assist with data and communication throughout the rally. Safaricom’s support underscores its commitment to fostering local talent and empowering more women to participate in motorsport events.

“As we continue to celebrate women during this special month, we recognize and uplift female trailblazers like Lisa who are breaking barriers in sports and beyond. This support goes beyond our broader commitment to the event, where we are providing reliable network connectivity, IoT-enabled telematics solutions and a world-class media centre, ensuring the rally is powered by technology and excellence from start to finish,” said Dr. Pete Ndegwa, Safaricom CEO.

For Lisa, the sponsorship means more than just financial help. It is evidence that her hard work is being recognized as she continues to make her mark in a sport long dominated by men.

“Competing in the WRC Safari Rally Kenya is a dream for many rally drivers and having Safaricom’s support gives our team the confidence to push forward. The Lioness Heels Rally Team was formed to show that women belong in motorsport too. This support allows me to focus on the race while also encouraging more girls to believe in themselves and chase their dreams,” said Lisa Christoffersen.

As the official technology and connectivity partner of the WRC Safari Rally Kenya, Safaricom has set up digital infrastructure across rally zones to support smooth operations during the global event.

The company has installed Connectivity on Wheels (COWs) at various locations to enhance network coverage in rally areas and optimize its 5G network for high-speed data needs, including livestreaming and real-time media updates from remote stages. Fully equipped media centres with high-speed Wi-Fi have been set up to support local and international journalists covering the rally.

Additionally, Safaricom has implemented IoT-enabled telematics solutions across the rally’s safety caravan fleet, including ambulances and rapid response units. These connected systems send real-time vehicle data and alerts to command centers, improving visibility, coordination and emergency response across the expansive rally routes.

By supporting drivers like Lisa Christoffersen, investing in better connectivity and safety measures, Safaricom is helping to make the 2026 WRC Safari Rally Kenya a safer, more inclusive and exciting experience for everyone involved.

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