Samsung Electronics Named No 1 in Global Soundbar Sales for 12th Consecutive Year

Samsung Electronics has once again cemented its dominance in the home entertainment space, maintaining its position as the world’s leading soundbar brand for the 12th consecutive year.

New data from FutureSource Consulting shows that Samsung accounted for 21.5 percent of global soundbar revenue and 19.7 percent of unit sales in 2025. The achievement extends a leadership streak that began in 2014, underscoring the company’s sustained influence in the audio-visual market.

The milestone adds to Samsung’s broader track record in home entertainment, including more than two decades at the top of the global television market. Together, these achievements reinforce the company’s standing as a key innovator shaping how consumers experience sound and visuals in their homes.

Samsung attributes its continued success in the soundbar category to a combination of cutting-edge audio technology, immersive sound quality, and seamless integration with its television lineup. The company says these elements have enabled it to consistently deliver premium, cinema-like experiences for consumers.

Looking ahead, Samsung plans to build on this momentum with the expansion of its 2026 audio portfolio. The upcoming lineup is expected to feature a range of products designed to cater to different home environments while maintaining high-performance audio standards.

Among the products set for release are the HW-Q990H flagship soundbar, which succeeds the HW-Q990F model, the all-in-one HW-QS90H soundbar, and the Bouroullec-designed Music Studio 7 and Music Studio 5 Wi-Fi speakers.

Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, said the recognition reflects the company’s long-standing commitment to delivering premium sound experiences.

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” he said. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”

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