White Cap Launches New Campaign, Brings Together People In Different Sectors

White Cap Crisp officially launched its Stay Crisp campaign with an exclusive vision boarding experience held at the prestigious Capital Club. The event, which embodied the campaign’s ethos of clarity, focus, and ambition, was led by renowned life coach Jennifer Karina, who guided the invited guests through the process of creating their vision boards for the year ahead.

Bringing together an inspiring mix of industry leaders, media, and lifestyle influencers, the intimate gathering provided the perfect backdrop for guests to align their personal, financial, health, and professional aspirations while engaging with White Cap Crisp’s refreshing perspective on intentional living. The brand’s influencers: travel and lifestyle content creator Winnie Rioba and wellness advocate Tatiana Karanja, graced the occasion, reinforcing the message of staying crisp and intentional in everyday life.

Speaking at the event, Wanjiru Murage, Marketing Manager, White Cap Crisp, expressed her excitement about the campaign’s launch, “The ‘Stay Crisp’ campaign is about embracing a fresh mindset and staying true to your goals with confidence and clarity. From where we sit as a brand, we believe White Cap Crisp is more than a beer, we are positioning the brand in such a way that it inspires intentionality, purpose, clarity, and blending creativity in our consumer’s lives. Through this vision-boarding experience, we wanted to create a moment of inspiration where our consumers could visualize their dreams and aspirations while enjoying the crisp refreshment of White Cap Crisp. We believe this marks the beginning of an exciting journey for the brand and our community.”

The event was curated to align with White Cap Crisp’s brand DNA, which is championing a refined, crisp lifestyle that resonates with individuals who appreciate quality and purpose-driven living. Guests enjoyed engaging conversations, interactive vision boarding sessions, and a refreshing experience of White Cap Crisp, all set against the elegant backdrop of Capital Club’s exclusive ambiance.

The ‘Stay Crisp’ campaign will continue to unfold through a series of curated experiences and digital activations aimed at inspiring consumers to stay focused and intentional in their pursuits.

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