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Majid Al Futtaim to Open the First Carrefour Market in Kenya

BY Soko Directory Team · May 2, 2018 07:05 am

Majid Al Futtaim has signed a deal with the management of Village Market that will see the opening of the first Carrefour Market in Kenya, by the end of the year.

The Carrefour Market will stock small electrical appliances, which is different from a Carrefour Market store that operates in a different format. Compared to a hypermarket, a Carrefour Market store has a larger focus on stocking a wide range of food items over non-food items.

“Carrefour Market is an innovative approach that allows us to serve our customers by offering them a store that caters to their everyday shopping needs. This attests to our commitment to addressing customers’ needs effectively while growing and expanding our presence in Kenya,” Franck Moreau, Country Manager, at Majid Al Futtaim – Retail Kenya said.

He also noted that they will be embarking on the construction work in May where the Carrefour Market will be located, which will be followed by the installation of equipment and the relevant fit out to suit Carrefour’s international standards.

“When open, we assure customers of our sustained commitment to offer an unbeatable shopping experience and great moments for everyone, every day,” said Moreau.

Majid Al Futtaim opened its first Carrefour Market in 2009, and the different format store has since grown to become a popular sub-brand that specialises in offering fresh produce and local products, an appropriate assortment of non-food products, attractive prices in every aisle, and regular promotions.

In 2016, Carrefour launched operations in Kenya and is currently operating five stores located at located at The Hub in Karen, Two Rivers Mall, Thika Road Mall, The Junction and Sarit Centre.

Once opened, the Village Market store will be enterprise’s sixth store in the country, and a significant milestone in the retailer’s growth and expansion plans.

Majid Al Futtaim is one of the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia. Currently, it operates over 230 Carrefour stores across 15 markets and continues seeking opportunities to open stores in Kenya and the rest of the greater East African region.

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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