Kenyan Content Creators Reaping Big from YouTube as a Platform to Showcase their Work

YouTube is helping Kenyan content creators make money on the video platform by training them on how to grow their fan base and use other online tools.  

Content creators like Mark Angel Comedy from Nigeria, Maxine Wabosha and Chef Raphael were part of an interactive YouTube content creator training where they shared their experiences about YouTube as they learned how to utilize the platform to the maximum.  

YouTube attracts a global generation that has grown up watching what they want, whenever they want, on whatever device is closest. 

Across the world, more than 400 hours of video are uploaded every single minute, with 1.8 billion viewing hours a day and 1.9 billion monthly logged in users.  

Globally, almost 40 percent of YouTube’s staggering 6 billion hours of monthly watch-time comes from mobile devices. On average, 60 percent of a channel’s views come from outside the creator’s home country.

“Over the past year, we have seen impressive growth in Kenya with an 80% increase in mobile usage.  This means more people are spending more time on mobile, watching YouTube videos,” says Dorothy Ooko, Africa PR Lead at Google Kenya.

Dorothy Ooko further added that with over one billion people across Africa, they are incredibly excited about the ways in which they can improve the YouTube experience to entertain, educate, and help individuals and businesses flourish throughout the region.

YouTube has also launched more than 300 product improvements to our search and discovery systems last year to help people find even more videos they love.  This includes things like localized YouTube music charts which captures exactly what Kenyans are listening to every week.

Last year the firm introduced YouTube Go – an app designed for places where connectivity is slower and more expensive.  With YouTube Go, one can see and control exactly how much data one uses, play videos without buffering and enjoy videos offline.