Showmax Now Begins To Stream Live Sport In Kenya

Showmax has branched out and added both pre-recorded and live sports content to its current line-up of TV series, movies, kids’ shows, and documentaries.

The new sports content includes live streaming of selected events from top international football leagues, athletics, motorsport, tennis, golf, and EFC (Extreme Fighting Championship).

This October Showmax has taken entertainment on its platform a notch higher, by offering live sports streaming to its subscribers at no additional cost to the subscribers.

In October, Showmax will two live marathons – Amsterdam marathon on 20 October and Frankfurt Marathon on 27 October as well as  13 live football matches from the English Premier League, Italy’s Serie A, Spain’s La Liga, and the Euro 2020 qualifiers between now and the end of the month. This sports content is included in the standard Showmax subscription price.

In addition to this, the sports section features extended highlights from major events including the Rugby World Cup and popular magazine shows including the following:

• Africa Sport On
• Soccer Africa
• What a Weekend
• First XV
• Inside Edge
• Extra Cover
• Final Whistle
• EFC Insider

The October lineup includes:

• 15 Oct   UEFA Euro 2020 Qualifiers: Switzerland vs the Republic of Ireland
• 18 Oct   La Liga: Granada vs Osasuna
• 19 Oct   Premier League: Tottenham Hotspur vs Watford
• 19 Oct   La Liga: Mallorca vs Real Madrid
• 20 Oct   Amsterdam Marathon
• 20 Oct   Serie A: Sampdoria vs Roma
• 20 Oct   Serie A: Parma vs Genoa
• 21 Oct   Premier League: Sheffield United vs Arsenal
• 25 Oct   La Liga: Villarreal vs Alaves
• 26 Oct   Serie A: Inter Milan vs Parma
• 26 Oct   West Ham United vs Sheffield United
• 27 Oct   Frankfurt Marathon
• 27 Oct   La Liga   Celta Vigo vs Real Sociedad
• 27 Oct   Serie A: Torino vs Cagliari
• 27 Oct   Premier League: Norwich Vs Manchester United

Speaking about sport on Showmax, Niclas Ekdahl, CEO of MultiChoice’s Connected Video division, said, “It’s early days for sport on Showmax – at the moment we’re in a testing phase to gauge interest. We’ll be trying a bunch of different content to see what works and see how people interact with it.

“There are now three major content legs to Showmax. First, we’ve got international smash hits from the likes of HBO, the people who brought the world Game of Thrones. Second, we’re the home of African content with a huge catalog of top-flight local shows and movies. And now with the sport, we’ve added a unique third leg, something that we think clearly sets Showmax apart and gives us the competitive edge.”

The new sports section is available on most Showmax apps and platforms. To get Showmax, visit www.showmax.com. Showmax has a risk-free trial – once signed up, cancel within the first 14 days and pay nothing.